- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shanghai | Type：Outdoors | Frequency：20 |
| Address：Phoenix Island | Format：light show | Duration：30s |
| Location：Phoenix Island | Min Qty：5 | Operating Time：8-11o'clock |
| Size：121m*113m*5 | Min Period：sun |
The facade of the light show faces directly toward the main traffic artery, directly aligned with the traffic flow along Sanya Bay Road, covering both two-way vehicle traffic and pedestrian flow along the seaside. The route is direct, with an unobstructed view, no high-rise buildings, no trees, and no billboards blocking the sight. Located on an isolated island at sea, it offers a 360° panoramic sea view with no architectural or greenery obstructions, ensuring 100% visual completeness. The close-range viewing experience is stunning, with a strong immersive effect in high-definition dynamic visuals, naturally suitable for check-in and sharing.
The five-sail building cluster occupies the core scenic C-position of Sanya Bay with an unobstructed sea view. Across the entire region, there is no alternative building of the same level supporting light and shadow media. The cluster utilizes comprehensive island-wide building lighting as a carrier, offering dual immersive light and shadow effects with a giant sea-screen and sea reflections. The visual impact far surpasses that of ordinary city screens. Its media advantage lies in “scarce offshore landmark resources” and “high-frequency, wide-coverage city-level exposure.”
The light show, with its unique geographic location, innovative technology application, and diverse value functions, has become a brilliant light and shadow landscape on the street. It is not only a nighttime beautification project for commercial buildings but also an important medium for cultural display, international exchange, and citizen leisure. It vividly interprets the contemporary connotation of the Belt and Road show and adds new vitality to the nighttime economy and cultural tourism.
Occupying the core landmark position in Sanya Bay at sea, exclusively holding the main visual center along the entire coastline, it is one of the few irreplaceable offshore outdoor media resources in Sanya. The entire sea area offers an unobstructed and wide view, with no competing large building light and shadow media nearby, naturally forming an exclusive communication platform. A single placement can be seen across the city, providing direct, striking, and powerful brand landmark exposure.
Relying on ultra-high landmark building full-area light and shadow carriers, it is visible from a long distance and impactful up close. Light and shadow visuals can be clearly captured several kilometers along the coastline, providing long-term, distant brand atmosphere reinforcement. Up close, a massive interactive light and shadow wall, combined with real-life reflections on the sea, synchronizes mountain and sea light and shadow, creating stunning visual effects. It naturally attracts social media check-ins and secondary sharing, quickly deepening brand memory among tourists and local audiences.
With six core advantages—exclusive offshore landmark, ultra-large light and shadow screen, full-area high-end coverage, strong social sharing and viral potential, official IP endorsement, and flexible creative customization—it becomes a top-tier brand communication platform in the Hainan Free Trade Port. It is suitable for high-end brands, cultural and tourism promotions, and major event launches, achieving the communication effect of "one placement, city-wide attention, and network-wide diffusion."
The investment value of this media lies in its uniqueness as a landmark, ultra-large visual scale, high-end audience coverage, strong social dissemination, technological and contextual flexibility, making it a top outdoor traffic entry and high ground for brand communication.
