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- Media Map
| Area：Beijing | Type：Outdoors | Frequency：60 |
| Address：No. 12, Chaoyangmen Outer Street, Chaoyang District | Format：led | Duration：15s |
| Location：THE BOX OUT | Min Qty：1 | Operating Time：10-22o'clock |
| Size：18m*5m | Min Period：week |
This media faces the traffic flow on the north side of the main Chaoyang Outer Street thoroughfare and pedestrian crowds along the street, while covering the north auxiliary road, surrounding residential communities and office building commuters. It is the first giant outdoor advertising screen for vehicles entering the business district from the Dongdaqiao direction, visible from long distances. Together with the ice screen at the main south entrance, it delivers two-way north-south coverage and exposure. The screen features high-brightness specifications that render crisp visuals for distant viewers, ideal for reaching vehicle traffic along the main road from far away.
THE BOX Chaoyang targets core audiences primarily consisting of Generation Z aged 15 to 30, university students, trendy white-collar workers, pop toy enthusiasts and celebrity fans. The raster screen on the north facade additionally reaches a large number of middle-aged and young office staff as well as business commuters from nearby mature office buildings. Its audience base combines young trendsetters and core urban consumers, supporting advertising placements for all brand categories. Beauty and skincare brands, youth-oriented catering chains, film and game IPs, urban cultural tourism initiatives and mass fast-moving consumer goods brands can all launch campaigns here.
As a core component among the project’s four major facade media installations, it can be bundled for joint advertising with the naked-eye 3D angled main screen, the transparent ice screen at the main entrance and the side screen beside the rooftop basketball court. This creates an all-scenario visual corridor that combines long-distance brand exposure to passing traffic and on-location check-in-driven communication, enabling high-value integrated marketing packages. It significantly boosts premium revenue for individual ad spots, builds differentiated competitiveness through combined media packages, and continuously strengthens the landmark media’s IP value.
This facade media stretches the longest along the street of Chaoyangmen Outer Street and offers the farthest visible distance for traffic flow. Its entire curved wall spreads horizontally, covering the full stretch of the main road from Dongdaqiao Intersection to Chaoyangmen Outer Street, with hundreds of meters of two-way traffic clearly visible. Focused on long-distance, long-duration exposure to commuter traffic, this screen precisely targets massive vehicle and pedestrian flows during morning and evening rush hours. As a core prime location for traffic advertising in the business district, it drastically boosts brand communication volume and urban brand influence.
The LED large screen ranks among the outdoor LED media with the highest traffic density, strongest visual impact and most outstanding scenario value in the core business district of THE BOX Chaoyangmen Outer Street. Boasting six core advantages covering "location, traffic, vision, scenario, communication and brand", it serves as the top choice for brands to achieve high exposure, intensive audience reach and high conversion in Sanya. Its dual exposure effect combining passive and active audience engagement far outperforms ordinary advertisements.
It fully covers midday and evening consumption peaks as well as commuting rush hours. Ads are normally played in a 15-second format with 60 daily rotations. This high-frequency, wide-coverage exposure model effectively strengthens audience brand recall. A high-end outdoor communication carrier with striking visual influence and extreme scarcity in southern Beijing, it features immersive naked-eye 3D visual effects, possessing both urban landmark status and premium commercial communication value.
