The VIP lounges located in the T3 domestic and international departure areas bring together elite passengers holding Air China Platinum cards, Gold cards, First Class, and Business Class tickets. The LED screen media placed within these private spaces serves as a key touchpoint for brands to reach China's top-tier audience.
The LED screen media devices located in the mixed-flow area on the second floor for departures and arrivals, as well as in the domestic departure waiting area on the first floor, ensure that brand information can reach the widest and most genuine business and travel audience through their unique networked layout and high-frequency visual penetration.
The lightbox media located on both sides of the bridge under the taxiway, facing the airport, has become a super media for brands to engage in deep communication with passengers at the last moment before boarding, thanks to its unique geographical location and stunning visual scale.
The roadside lightbox media located on the section of the airport expressway leading to the terminal, with its grand visual scale and precise traffic coverage, has become a strategic high ground for brands to establish the first impression before travelers arrive at the airport.
The lightbox media above the baggage carousel, with its unique spatial presence and visual impact, has become a super medium for brands to engage in deep communication with travelers during their return journey.
After passing the departure security check, it is the place that all domestic passengers must go through to reach the boarding gate. It is precisely laid out along the core routes where passengers wait, rest, and move through, ensuring that brand information is received most frequently in the areas where passengers spend the longest time.
The outdoor drop-off area on the departure level is a must-pass route for all passengers arriving by private car, ride-hailing service, or taxi to enter the terminal. The line of sight naturally sweeps toward the terminal entrance and the surrounding open space, making outdoor billboards placed here the focal point of vision.
When passengers smoothly pass through security, they naturally merge into the east and west corridors, heading towards their respective boarding gates. The corridor environment is relatively quiet, and the walking pace of passengers slows down. Their attention naturally turns to the spacious and bright lightbox media on both sides, ensuring the efficient delivery of brand information.