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| Area：Shanghai | Type：Outdoors | Frequency：180 |
| Address：No. 518 Nianjiabang Road, Pudong New Area | Format：led | Duration：15s |
| Location：Atrium of Zhoupu Wanda Plaza | Min Qty：1 | |
| Size：16（宽）×3（高） | Min Period：week |
As an important commercial hub in the southern core business district of Pudong New Area, the layout and operation of its internal LED screen reflect the in-depth exploration of technology empowerment in modern commercial space
The LED screen design of Zhoupu Wanda Plaza takes "immersive experience" as the core concept, covering high-traffic areas such as the main atrium, main passage and the façade of the main store
As a commercial landmark in southern Puzhou, the LED screen of Zhoupu Wanda Plaza also undertakes the mission of regional economic display and cultural output, and the shopping mall regularly cooperates with the Zhoupu Town Government to hold the "City Light" theme exhibition, through the LED screen to dynamically present regional industrial achievements and strengthen the public's awareness of regional development
In the context of Pudong New Area's acceleration of building a global science and technology innovation center, the LED screen of Zhoupu Wanda Plaza has transcended the scope of traditional advertising carriers and has become a multi-dimensional hub connecting commercial operations, urban culture and technological innovation
Located in the core business district of Pudong New Area, with an average daily flow of 50,000 people, the LED screen serves as the visual focus of the shopping mall entrance, effectively intercepting the consumer flow
Breaking through the limitations of traditional static advertising, the repeated strengthening of brand information is achieved through video looping, especially to adapt to the promotion needs of catering, retail and other formats, combined with Wanda Plaza's "family consumption" positioning, the content focuses on parent-child and entertainment themes, and forms scene linkage with main stores such as theaters and KTVs
Through the combination of technical hardware and scenario-based content operation, the dual improvement of brand exposure efficiency and commercial space value has been achieved
Zhoupu Wanda Plaza is an urban comprehensive square integrating leisure, catering, entertainment and culture, positioned as a regional shopping mall for all customers, including supermarkets, food, cinemas, beauty care, children's world and other rich formats, with an average monthly flow of more than 1.5 million, providing a large number of exposure opportunities for LED media
Wanda Plaza's consumer base is wide, covering people of different ages, genders and consumption levels, and advertisers can choose to place on LED screens in different locations according to the target audience of their products or services to achieve precision marketing
Advertisers can flexibly adjust advertising content according to market demand, promotional activities, festivals and other factors, maintain the freshness and timeliness of advertisements, and convey the latest product information and promotions in a timely manner
The screen covers the main corridors in the venue, forming an enveloping exposure, which can convey a full range of advertising information to consumers in multiple locations in the mall and increase the opportunity for consumers to contact advertisements
Shanghai Zhoupu Wanda Commercial Plaza is located in the Zhoukang section of the comprehensive economic circle of the Eleventh Five-Year Plan, which is an urban comprehensive square integrating leisure, catering, entertainment and culture
The LEDs in Zhoupu Wanda Plaza shopping mall have the core advantages of "high traffic, low cost, and strong conversion", especially suitable for local life service advertisers such as FMCG, parent-child, and catering
