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Area:Chongqing | Type:Metro | Frequency:0 |
Address:Chongqing Metro | Format:Internal charter car | Duration:/ |
Location:Chongqing Metro | Min Qty:1 | |
Size:/ | Min Period:4week |
The conventional advertising space in the carriage (both sides of the door, the junction of the carriage, and the cab door) is fully wrapped in the plane design, combined with the lumbar support, glass baffle, carriage handle, floor sticker and other expansion points to create a brand-exclusive space without visual dead ends, and the media area of a single train is increased by 470 square meters
By customizing the theme narrative (such as the panoramic packaging of Jianhua Sesame Oil's "Sesame Workshop"), the product process is visualized to enhance the sense of trust and consumption impulse
Combined with local cultural symbols such as hot pot and dialect copywriting, it accurately resonated with the Chongqing audience, and the conversion rate of the pomelo shopkeeper's "Ba Shi De Board" slogan increased by 37%
With the triple engine of "space monopoly, emotional connection and social fission", it has become the core medium for brands to seize Chongqing's young and high-end consumer groups (71% of 18-40 years old), especially suitable for new product promotion, IP marketing and regional market penetration
With the triple engine of "spatial forced reach× emotional scene penetration× social fission drive", it has become a golden medium for brands to seize the main consumer groups in Chongqing, especially suitable for new product promotion, IP marketing and regional market saturation penetration
The 360° full-wrapping plane design is carried out on the doors, connections, baffles and other areas in the carriage, and the media area of a single train is increased by 470 square meters, and there is no advertising blind spot within the passenger's line of sight, forming a mandatory exposure of physical space
The average ride time of passengers is 35 minutes, 80% of the stay time is 20-60 minutes, the frequency of repeated contact of advertising information in a single day exceeds 8 times per person, and the memory retention rate is 3 times higher than that of traditional outdoor advertising
It reached an average of 6.15 million daily passenger flows, of which 71% were the main consumer groups aged 18-40 (white-collar workers, business owners, young families), and 82% were high-income people, accurately covering high-potential consumer groups
Industry adaptation FMCG: Pomelo shopkeeper drinks combined with scanning code to receive coupons, store customer flow increased by 30%
Finance: Bank of Communications' digital RMB special train registered 12,000 new users in a single week
Cultural tourism: The average daily exposure of city image films is 22 million