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- Media Map
| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 63 Zhonghua Road, Heping District | Format：large screen | Duration：15s |
| Location：Eurasian Joint‑venture | Min Qty：1 | Operating Time：7-22o'clock |
| Size：11.52m×15.36m =177㎡ | Min Period：week |
Located on the front facade of Eurasian Union Building at No.63 Zhonghua Road, Heping District, Shenyang, directly facing Exit A1 of Nanjingjie Station on Metro Line 2, it forms a prime touchpoint featuring "mandatory pedestrian passage + powerful visual impact". As the only outdoor large‑screen in Shenyang visible immediately upon metro exit and accessible to pedestrians within walking distance, it records a daily average flow of 400,000 pedestrians and 300,000 vehicles. It ranks among the locations with the highest traffic density for standalone outdoor screens in urban Shenyang, and targets high‑frequency, high‑conversion local‑life consumption scenarios.
Boasting a screen area of 177 ㎡ and adopting outdoor full‑color LED configuration, the large screen can stably play diverse materials including dynamic videos and static posters. Each playback lasts 15 seconds with a daily average playback frequency of 120 times. It supports exclusive time‑slot reservation for brands and additional broadcasts on holidays to deliver high‑frequency, memorable exposure. Capable of dynamic video playback, graphic carousel and high‑precision display of brand logos, it adapts to various advertising contents for FMCG, automobiles, finance, retail and other sectors.
Taiyuan Street is a time‑honored and well‑known commercial golden street in Northeast China with diverse audience demographics. Its core audiences consist of local young‑and‑middle‑aged consumers aged 25‑45, urban business white‑collars, trend‑chasing Generation Z youngsters and tourists visiting Shenyang. A large proportion of its audiences possess medium‑to‑high purchasing power, with mature consumption awareness and strong brand loyalty. Meanwhile, it attracts spill‑over visitors from Shenyang as well as Liaoning, Jilin and Heilongjiang. Advertising placements here deliver influence that extends beyond Shenyang to cover the entire Northeast China region.
Located at the gateway of Taiyuan Street Commercial District, this site serves as an essential visual gateway leading into the core business area. It is clearly visible from both directions of the dual‑lane roadway, with a maximum viewing distance of 1000 meters. Traffic waits at traffic lights and slow‑moving vehicles create a naturally compelled viewing scenario. Right below the site lies a subway entrance, with multiple bus routes converging nearby. It is close to Shenyang Railway Station transportation hub, and its three‑dimensional transportation network draws multiple streams of traffic including commuter vehicles, shopping crowds and tourist transiting passengers.
Within Shenyang’s main‑city core commercial district, large‑screen media at crossroads with unobstructed views and aggregated full‑scale traffic represents a scarce and non‑renewable resource. Compared with scattered light boxes in commercial zones and conventional LED screens at remote locations, this media boasts four core strengths: prime location, oversized screen size, compelled exposure, and long‑term stability. It supports a wide range of marketing scenarios and can satisfy diverse high‑level demands such as annual brand image positioning, urban public‑welfare collaboration, and brand event marketing.
The large screen is deeply tied to the Eurasian Union Department Store complex and the full consumption scenarios of Taiyuan Street. Regular high‑definition offline exposure can directly drive foot‑traffic conversion for surrounding stores, forming a complete marketing closed‑loop of "brand exposure‑audience persuasion‑offline consumption". It addresses the limitation of traditional out‑of‑home media, which only delivers brand display without tangible conversion, amplifies the outreach of brand campaigns, and expands the boundaries of online communication.
