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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 16, Section 3, Hongxing Road, Jinjiang District | Format：large screen | Duration：15s |
| Location：Suning Appliance | Min Qty：1 | Operating Time：8-22o'clock |
| Size：42.5m(w)*18m(h)=765㎡ | Min Period：week |
Located at the prime core spot of the Chunxi Road business district in Chengdu, directly facing IFS International Finance Center, at the intersection of Zongfu Road and Hongxing Road, it forms a three‑pronged commercial triangle with Taikoo Li and Qun Guang Plaza. It ranks among Chengdu’s outdoor media locations with the densest foot traffic and most efficient brand exposure. It captures pedestrian flows on the pedestrian street and vehicle traffic along Hongxing Road main artery, enabling repeated audience engagement to strengthen brand recall and avoid fleeting ineffective exposure.
The large‑screen installation features a massive 765‑square‑meter curved corner display. Its curved‑corner structure delivers multi‑directional unobstructed visibility. Thanks to its multi‑facing design, the advertising visuals can be seen by pedestrians from all directions on the pedestrian street and two‑way vehicles on the main road. Audiences can receive information without stopping deliberately; content remains clearly visible from a hundred‑meter distance with no obstructions from buildings or trees. It supports naked‑eye 3D creative content output. The screen renders vivid, non‑washed‑out colors under strong daytime sunlight, and delivers highly striking visual effects at night when blended with the night‑time lighting of IFS and Taikoo Li.
It draws over 1 million daily pedestrians and more than 300,000 daily vehicles. Its core target audience consists of middle‑to‑high‑income groups aged 25‑45, covering local high‑net‑worth residents, nationwide tourists and business travelers. Its reach exceeds 60%, with an average single‑view duration of 16.8‑38 seconds. Operating from 8:00 to 22:30 for 14.5 hours per day, it fully covers morning rush hours, midday consumption periods, evening nightlife and weekend peak hours.
Landmark big‑screen displays are among the most visually striking digital media in core business districts of Southwest China. Referred to within the industry as “Chengdu Core Business District Landmark Big Screen”, it boasts an audience reach rate of over 60% and an average single‑viewing duration of 16.8‑38 seconds, far exceeding traditional out‑of‑home media. With remarkable brand premium capacity, it serves as the preferred carrier for high‑end brands to achieve city‑level mental occupancy in the Southwest market. Its delivery performance has been cited by multiple 4A agencies as a benchmark for high‑conversion out‑of‑home media.
Known as the “Advertising Throne of Chunxi Road”, it enjoys inherently irreplaceable visual dominance. Any brand placing advertisements here can instantly gain access to the core circle of urban consumer perception. Drawing on five core dimensions — the extra‑large‑scale physical carrier, prime‑location traffic matrix, naked‑eye 3D content empowerment, smart business‑district data linkage, and city‑level social communication ecosystem — it has established itself as the most penetrating benchmark for out‑of‑home digital advertising in Southwest China.
Leveraging the top‑tier urban landmark of Chunxi Road and the IFS internet‑famous check‑in cluster, this big screen features strong social‑communication attributes and ranks among Chengdu’s out‑of‑home media with the highest viral exposure rate. Content displayed on the screen readily inspires tourists, fans and young users to take photos and record videos voluntarily. Massive real‑shot materials keep spreading across social platforms such as Douyin, Xiaohongshu and Weibo, forming a communication closed‑loop combining massive offline exposure and free secondary online viral diffusion.
