- Photos
- Specs
- Advantages
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 8, South Section of Chunxi Road, Jinjiang District | Format：led | Duration：15s |
| Location：Chicony Plaza | Min Qty：1 | Operating Time：8-22o'clock |
| Size：30mX15.4m=462㎡ | Min Period：week |
The large‑screen occupies the prime corner position of the building. The curved screen breaks the one‑way viewing limitation of conventional flat screens, delivering a 120° wide‑angle field of view. Its visuals can be captured by foot traffic from multiple directions and road‑crossing vehicle flows along Chunxi Road. It boasts a markedly higher attention rate than ordinary flat‑panel LEDs and strong long‑distance recognizability. Information can be received without deliberate stopping. Adapted to the complex pedestrian circulation of Chengdu’s commercial district, this location features steady traffic and a huge exposure base, enabling brands to quickly build city‑wide brand recall.
Adjacent to IFS International Finance Center and Taikoo Li and situated on the main thoroughfare of the time‑honored "Golden Street", the location draws over 500,000 daily pedestrian‑and‑vehicle visits, with peak volumes exceeding 1 million during holidays. Its curved shape amplifies visual attraction, lifting attention rate by 200% versus flat screens. High‑frequency 15‑second‑per‑cycle rotation runs while pedestrians pause, achieving more than 20 effective impressions per person per day. During slow‑moving traffic, an 8‑second forced visual engagement per vehicle is triggered, with visuals occupying 30% of the windshield field of vision.
Directly accessible via Chunxi Road Station of Metro Lines 2 and 3, it draws shopping, dining and cultural‑tourism consumers. It covers top‑tier commercial complexes including IFS and Taikoo Li. Its audience is mainly high‑spending young people aged 20‑35, with high‑end clients accounting for over 50%. A frequently‑selected venue for brand announcements, new‑product launches and fan support campaigns, it integrates commercial communication and social‑media check‑in appeal. Advertisement visuals reach both pedestrians on the pedestrian street and passing vehicles at intersections, realizing dual exposure to pedestrians and motorists.
Boasting a unique curved‑corner architectural design with magnetic visual appeal, this large screen enables multi‑directional unrestricted viewing at a comfortable 50‑meter viewing distance. Adapted to the complex pedestrian‑vehicle traffic flow of Chunxi Road, it allows pedestrians and vehicles to clearly perceive advertising content without intentional stops, effectively boosting ad memory retention. It stands as the preferred placement carrier for high‑end beauty and luxury automotive brands, with its cost‑per‑thousand‑impressions (CPM) for a single ad placement over 30% better than other outdoor screens in Chengdu.
This large screen features remarkable social communication attributes. Numerous ordinary tourists and fans voluntarily take photos and check‑in here, and advertising content gets circulated synchronously across social platforms including Xiaohongshu, Douyin and Weibo. This realizes the model of "offline placement with secondary online viral amplification". One advertising budget delivers dual benefits of offline exposure and online topic dissemination, cutting overall customer acquisition and communication costs. Many new‑product launches and celebrity support campaigns have generated massive UGC materials at this location to expand communication reach.
Placement at this site enables linkage with surrounding premium media to build a business‑district communication matrix. Leveraging the influence of Chunxi Road as a city landmark, brands can swiftly seize core visual high ground in the Southwest market, helping build a high‑end, trendy and authoritative brand image. It serves as a core high‑quality media resource for new brands expanding customer base in Sichuan, established brands consolidating their Southwest‑market presence, and creating city‑level marketing events.
