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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：No. 351 Changjiang Middle Road, Luyang District | Format：led | Duration：15s |
| Location：Sanxiaokou Shaoshi Computer City | Min Qty：1 | Operating Time：7-22o'clock |
| Size：17m ×15m=255㎡ | Min Period：month |
Located on the exterior facade of Shao's Digital City at the cross‑intersection of Changjiang Middle Road and Jinzhai Road, this landmark outdoor LED media sits at the core node of Changjiang Middle Road, known as "Anhui's No.1 Road". It is right beside Exit G of Sanxiaokou Transfer Station for Metro Lines 2 and 5, guarding the key transportation hub of the old town. Boasting heavy traffic flow, it is the only oversized outdoor screen in Hefei’s old town that covers both pedestrian and vehicle traffic channels.
This large‑size screen is an outdoor P16 full‑color flat LED display, measuring 15 meters in width and 17 meters in height with a total display area of 255 square meters. It features multi‑directional visibility with a viewing distance of up to 600 meters. Surrounded by few obstructing buildings, it delivers outstanding color performance at night. Viewing time for audiences is extended during red‑light waiting periods at the intersection. A 15‑second video loops 120 times per day. It supports rolling playback of high‑definition videos and graphic posters, suitable for releasing diverse content including brand promotional videos and urban public‑service advertisements.
The site lies within Hefei’s time‑honored core business district, home to commercial clusters such as Huaihe Road Pedestrian Street and Baida CBD. Surrounding areas are densely packed with office buildings and financial institutions. As a transfer hub for two metro lines, it draws commuter vehicle traffic, metro in‑and‑out passenger flows and shopping crowds. It sees about 500,000 daily pedestrian visits and 700,000 daily vehicle passages, reaching diverse audiences including urban white‑collar workers, young students, digital enthusiasts and out‑of‑town tourists.
Supported by major urban arterial roads and a dual‑line metro hub, this location offers three‑way visibility covering both directions of Changjiang Road and the north‑south direction of Jinzhai Road. It captures vehicle and pedestrian traffic along the full length of the main road. As a rare ground‑mounted large‑screen media at a core intersection in the old town, it boasts exclusive and irreplaceable geographical advantages. The large screen delivers unobstructed multi‑angle viewing and powerful visual impact with its massive size, effectively grabbing the attention of passers‑by and boosting ad exposure and brand recall.
Situated in a densely‑populated commercial zone at a prime crossroads, it covers vehicle traffic in both directions of Changjiang Road and the north‑south direction of Jinzhai Road, as well as crossing pedestrians. It is one of the few core‑intersection large screens in the old town that reaches both motorists and pedestrians. It accommodates commercial brand marketing campaigns as well as public‑civilization promotion and government notice releases, serving as a vital offline communication channel for brands targeting Hefei’s local market.
Occupying the prime central position at the cross‑intersection of Middle Changjiang Road and Jinzhai Road, it delivers mandatory ad viewing while vehicles wait at traffic lights, greatly increasing ad exposure duration and frequency. Over 60 % of the surrounding population consists of government staff and white‑collar workers with high education, high income and strong decision‑making power. This group includes key decision‑makers for B‑to‑B partnerships and major high‑end consumers for B‑to‑C businesses. Advertisements can directly connect with consumption scenarios in nearby office buildings and shopping malls to form a closed‑loop chain of “exposure‑interest‑conversion”.
