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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：No. 666 Longtu Road, Shushan District | Format：led | Duration：15s |
| Location：Anhui Radio and Television Center | Min Qty：1 | Operating Time：7-22o'clock |
| Size：32.64m ×18.24m=595.3㎡ | Min Period：month |
Facing the through‑traffic on the main road, this media site has no obstruction from high‑rise buildings nearby. It features extensive coverage and an unobstructed wide view with a visible distance of over 800 meters. As the only large‑size screen in Hefei’s Zhengwu District that covers both vehicle and pedestrian traffic, it delivers far‑superior ad reach efficiency compared with ordinary out‑of‑home media. Whether showing dynamic videos or static images, it can instantly capture the attention of passing pedestrians and vehicles, delivering a highly striking visual experience.
The location sits close to Metro Line 4 stations and guards the east‑west traffic artery of Zhengwu District, where traffic converges at tunnel entrances and exits. Surrounding it are numerous provincial government agencies, financial headquarters, high‑end office buildings, and commercial complexes such as Zhidi Plaza. It also reaches tourist crowds visiting the Swan Lake Scenic Area. Its audience includes public servants, business executives, white‑collar professionals and sightseeing visitors, making it a rare landmark large‑screen media asset in Zhengwu District.
Mounted on the New Center of Anhui Radio and Television, Hefei’s famed “Heavenly Book Building” and headquarters of major provincial‑level media outlets, this site serves as a cultural landmark showcasing Hefei to the public. Audiences spend notably longer viewing time here than they do for conventional wall‑mounted large screens. Dynamic video content generates strong visual impact and greatly boosts brand recall. With an effective viewing distance ranging from 10 to 280 meters, ad visuals can be clearly seen by vehicles far away and pedestrians on distant pedestrian streets, realizing all‑round exposure with no blind spots.
The site sees a combined daily average vehicle‑pedestrian flow of up to 500,000 person‑vehicle trips. Vehicle traffic connects the north‑south and east‑west arterial road networks of the urban area with steady and heavy commuter flows. Pedestrian traffic consists of visitors strolling along the lakeside trails and tourists visiting scenic spots. It generates dual peaks: saturated daytime commuter flow and peak‑hour night‑tour traffic. During holidays, huge crowds drawn by the Swan Lake Light Show further surge foot traffic in the area, delivering a far‑larger exposure base than ordinary locations.
Boasting consistent communication performance and strong visual impact, LED large‑screens precisely reach government personnel, business white‑collar workers, consumer crowds and other groups. They serve as an excellent option for brands to build corporate image, expand public influence and strengthen regional presence. They can satisfy demands for long‑term brand exposure as well as short‑term marketing campaign promotion, building an efficient outdoor communication platform for brands within Hefei’s core urban zone.
Benefiting from the commuter function of urban arterial roads and the recreational features of the scenic spot, this location maintains non‑stop traffic across morning, noon and evening hours. Morning peak hours accommodate commuter vehicles and official‑trip pedestrians; midday hours cover office workers and leisure visitors from commercial districts; evening peak hours bring together off‑work vehicles and night‑time strollers. At night, leveraging the Swan Lake nightscape and its iconic light‑show IP, the site draws large numbers of night‑tour visitors. It maximizes capture of every traffic peak and delivers stable and high‑efficiency exposure performance.
