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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：60 |
| Address：Middle Section of Huaihe Road Pedestrian Street, Luyang District | Format：Naked eye 3D | Duration：15s |
| Location：Parkson Plaza | Min Qty：1 | Operating Time：11-22o'clock |
| Size：42.56m(南侧29.44+东侧13.12）*11.52m =490.29㎡ | Min Period：month |
Located at the prime cross‑intersection in the middle of Huaihe Road Pedestrian Street, adjacent to core shopping malls such as Parkson, Intime and Shangzhidu, it forms a closed‑loop of "strolling‑stopping‑shooting‑consuming". Serving as an irreplaceable entry point for brands to reach Hefei’s core consumer groups, it receives over 800,000 daily exposures, with peak volume exceeding 1 million+ on holidays. It runs 60 playbacks per day (15 seconds per loop), covering full‑day peak hours from 10:00 to 23:00, which precisely matches citizens’ trajectories of shopping, night‑time recreation and social activities.
Huaihe Road Pedestrian Street, home to the "Window of Luyang", is Hefei’s first 10‑billion‑yuan‑level commercial block and holds the absolute centre stage of local commerce. The giant screen covers approximately 490 square meters and adopts an L‑shaped corner design with seamlessly joined images, delivering immersive naked‑eye 3D visuals with strong depth perception. Whether it is the striking visual of a golden dragon bursting through the air or highly creative festival‑themed content, it instantly grabs audiences’ attention and delivers immersive visual impact.
Most ordinary outdoor LED screens only catch passers‑by’s fleeting glances. By contrast, the novel and stunning naked‑eye 3D effect encourages pedestrians to stop and watch voluntarily, extending audience exposure time and greatly improving content memorability. It achieves superior communication effects for both commercial brand clips and urban cultural‑tourism themes. Playing on a loop around 60 times daily, it delivers high‑frequency rolling exposure across all passenger‑flow peak hours from day to night to continuously strengthen brand and content impressions among the public.
Located at the corner of the cross‑road opposite Parkson Plaza, it adopts an L‑shaped double‑facade seamless corner structure. With no high‑rise buildings blocking the surrounding area, it achieves dual‑coverage of pedestrian flow from the pedestrian street and vehicle flow from the urban main road. Pedestrians, whether walking along the pedestrian street or travelling on surrounding roads, can clearly view the large‑screen content from a long distance. It reaches high‑density and high‑net‑worth crowds including daily shoppers and commuting white‑collar workers, boasting huge potential for commercial conversion.
As a phenomenal internet‑famous check‑in landmark in Hefei, Luyang Window features stunning 3D visuals that easily inspire on‑site tourists and citizens to take short‑form videos and photos, and voluntarily share them on social platforms such as Douyin, Xiaohongshu and WeChat Moments. This creates a communication chain featuring large‑scale on‑site attention and secondary online viral dissemination across the internet. Without extra traffic investment, it can drive millions or even tens of millions of online impressions to achieve a city‑wide viral effect.
Endowed with the official IP of the national‑level demonstration pedestrian street, it delivers strong communication credibility and brand premium. Brands and themed content advertised here can effectively elevate brand image, demonstrate brand strength and strengthen public trust. As a core cultural‑tourism landmark in old‑town Hefei, it integrates commercial communication value and urban promotion value. It serves as a premium core media platform for brands to deepen their presence in the Hefei market and build regional influence.
