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- Specs
- Advantages
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- Media Map
| Area：Zhengzhou | Type：Outdoors | Frequency：120 |
| Address：Northwest Corner of Xuesong Road and Yingchun Street, High‑tech Zone | Format：led | Duration：15s |
| Location：Trend Mall | Min Qty：1 | Operating Time：10-21o'clock |
| Size：7.2m *8.5 m= 61㎡ | Min Period：week |
Located inside Trend Mall, Hall 1 of Langyue Park‑Mall, at the heart of the shopping mall’s semi‑open domed atrium, this is the core indoor large‑screen media within Trend Mall. The atrium serves as the main event stage of the mall, hosting numerous roadshows, new‑product launches, themed competitions and celebrity interaction events. Suspended directly above the event stage, the large screen is visible from multiple floors across the entire atrium without column obstruction. It acts as a key in‑mall advertising medium for youth‑oriented consumption scenarios in the High‑tech Zone.
The media site covers the mall’s atrium and main circulation routes. Positioned along consumers’ must‑pass paths for shopping, dining and entertainment, it delivers omnidirectional and high‑frequency brand exposure to effectively deepen brand recall. The mall records over 100,000 daily visitors, mainly young people aged 20‑40, including college students, white‑collar employees from high‑tech enterprises and family visitors. With strong purchasing power and high brand sensitivity, this place is a major consumption hub for young residents in the High‑tech Zone.
The screen measures 7.2 m × 8.5 m with a total area of 61.20 ㎡. Adopting indoor high‑definition and high‑brightness display technology, it renders delicate and soft images with high color reproduction. No graininess appears for close‑up viewing, and no moiré patterns occur during shooting. It supports playback of various materials such as brand promotional videos, new‑product posters and short videos. Operating hours are 10:00‑22:00, aligned with the mall’s business hours. Standard 15‑second advertisements are stably looped 120 times per day, and high‑frequency exposure continuously strengthens brand impression.
Hanging directly above the atrium event stage and adjacent to high‑traffic anchor stores including Wanda Cinema entrance and exit and Haidilao Hot Pot, it serves as a core hub where pedestrian flows converge within the mall. The large‑screen boasts an unobstructed wide view with no pillars or walls blocking sightlines, ensuring visibility across the entire mall. Shoppers pass by, take breaks, watch movies or dine, and can passively view the advertising visuals, making it the natural primary visual focal point inside the venue.
Situated within the mall’s closed‑loop indoor consumption scenario, the screen targets on‑site visitors who come to the mall with spending intentions. Various themed events such as new car launch conferences, IP exhibitions and festival roadshows are held here all year round, drawing large crowds of customers to stop, watch, take photos and rest. Audience dwell time is greatly extended, and advertisements are more likely to translate into actual consumption. It is highly suitable for brands to collaborate on offline atrium events to achieve screen‑site integrated marketing of "large‑screen promotion plus offline implementation" and amplify communication effects.
This LED screen is more than just an advertising placement spot. Through in‑depth linkage of premium scenarios, high‑end audiences and upscale brand image, it helps brands achieve leap‑forward growth and boost regional market share and brand influence. Investment in this medium delivers not only short‑term sales conversion but also long‑term brand equity accumulation. It builds value connections among premium scenarios, high‑end audiences and upscale brand image for brands, generating sustainable competitive advantages.
