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| Area：Zhengzhou | Type：Outdoors | Frequency：120 |
| Address：North‑west corner of the intersection of Xuesong Road and Yingchun Street, High‑tech Zone | Format：led | Duration：15s |
| Location：Central Plaza of Langyue Park Mao Mall | Min Qty：1 | Operating Time：10-21o'clock |
| Size：15.3m * 10.2m= 156㎡ | Min Period：week |
Central Plaza on the exterior of Hall 2, Langyue Park Mall in High‑tech Zone sits at the core intersection of multiple major urban arteries including Xuesong Road, Kexue Avenue, Cuizhu Street and Lianhua Street. It is a landmark outdoor large‑screen media for the High‑tech Zone business district. The screen faces the main outer plaza of the shopping mall, a popular venue for public leisure, parent‑child activities and market events. Free of building obstructions, the screen content is clearly visible across the whole plaza as well as to pedestrians and vehicles passing by on roads, delivering excellent visual exposure conditions.
The plaza serves as the main access for the shopping mall. With no buildings or trees blocking the view, the screen can be directly seen by pedestrians and passing vehicles throughout the plaza and on surrounding roads. It boasts a wide viewing angle, and advertising visuals can be clearly captured even from long distances. Boasting dimensions notably larger than most community‑based LED screens, it guarantees sharp display of graphics, texts and videos from 10‑30 metres away, well adapting to the scenario features of scattered foot traffic and long movement paths within the mall plaza.
Located close to multiple major urban roads, it is well‑served by dense bus routes (including B66, B27, etc.) and metro lines, bringing massive pedestrian and vehicle flow to enable high‑frequency, high‑impact brand exposure. Langyue Park Mall has a total commercial volume of around 180,000 square metres, consisting of three themed halls: Fashion Mall, Kids Mall and Family Mall. It achieves a daily footfall of up to 300,000 visitors, with visitor numbers doubling on weekends and holidays. The area enjoys a vibrant consumption atmosphere and audiences with strong purchasing intentions.
This location is built around a large public leisure square where audiences tend to stay for extended periods. Citizens gather here for daily childcare‑related outings, casual social gatherings, market fairs and square performances. It overcomes the communication shortcoming of "fleeting exposure", greatly boosting the effective advertisement reach rate and brand recall. It serves as a premium outdoor media resource for deep‑cultivating the Zhengzhou High‑tech Zone and seizing communication dominance in Western Zhengzhou’s market.
The screen stands approximately 10 meters above ground, with dimensions of 15.3m × 10.2m and a total area of 156.06 ㎡, alongside a resolution of 1248*768. It delivers vivid, clear and high‑quality visuals both day and night with striking visual impact. The equipment runs stably and durably, operating from 10:00 to 21:00, fully covering shopping mall business hours, public leisure time and nighttime consumption periods. Standard 15‑second advertisements are played in frequent daily loops to continuously strengthen brand exposure and audience memory.
High‑quality large outdoor screen resources are extremely scarce in the core business district of Zhengzhou High‑tech Zone. This site is one of the few LED media assets in the area boasting dual attributes of downtown business district location and immersive square setting. Free from heavy interference by competing media, it features strong brand exclusivity and enables saturated, precise coverage across Zhengzhou High‑tech Zone. It constitutes a core high‑quality media resource for brands to deepen their footprint in Western Zhengzhou, build regional benchmark images and capture local traffic advantages.
