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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 177, Baiyi Upper Street, Shuangnan Avenue, Shuangliu District | Format：led | Duration：15s |
| Location：Chengnan Yopdo Plaza | Min Qty：1 | Operating Time：0-24o'clock |
| Size：10m×10m | Min Period：week |
Covering a total commercial area of 230,000 square meters, Chengnan Youpindao Plaza serves nearly one million permanent residents within a 5‑kilometer radius. It integrates diverse business formats including fast‑fashion retail, catering, parent‑child entertainment, an IMAX cinema and a leisure bar street, boasting strong regional consumption appeal. The atrium acts as the mall’s passenger flow hub, where shoppers pass through for strolling, escalator rides, rest and photo‑taking. The surrounding cylindrical wrap‑around screen delivers 360‑degree multi‑faceted visibility with no visual blind spots, inherently delivering forced exposure effects.
Fitted with LED screens encircling the circular columns alongside sightseeing elevators, the atrium sits at the hollow core of the shopping mall and spans multiple floors of the high‑ceilinged atrium. The screens are directly visible from corridors on the ground floor and upper floors. Visitors stay for an average of 15‑30 minutes, far longer than for typical commercial screens. Its passive immersive reach efficiency greatly outperforms conventional advertisements, enabling a zero‑cost closed loop of media exposure, on‑site traffic diversion and sales conversion.
As a natural "visual anchor", it quickly draws and converges scattered foot traffic, greatly boosting local popularity and commercial vitality. The 360‑degree circular setup eliminates blind spots. Shoppers waiting for elevators, resting in the atrium, moving between floors or taking escalators are unavoidably exposed to advertising content. Exposure works regardless of viewing angle or position, and immersive communication effectively strengthens brand recall.
The central‑atrium sightseeing elevator prime location at Chengnan Youpindao Plaza features a one‑of‑a‑kind circular‑column panoramic LED display in the New Shuangnan business district. Wrapping fully around the atrium sightseeing elevator, the large screen occupies the core prime spot of the mall’s hollow high‑rise atrium and spans multiple‑floor atrium space. It delivers unobstructed viewing from corridor balconies, escalators and atrium standing areas on all floors. Boasting extremely strong visual coverage, it is the leading indoor large‑format screen in the area with top recognizability and consistent exposure performance.
Featuring a huge 100‑square‑meter visible area, the screen renders delicate, rich colors and smooth, stable dynamic playback. It flawlessly supports diverse content including high‑definition videos, dynamic special effects, brand posters, countdowns, live sports events and live event feeds. It enables one‑click remote content replacement and precise time‑segmented & zoned delivery. Promotional materials can be flexibly adjusted for differing foot‑traffic patterns on workdays, weekends and holidays, with reliable all‑hour playback ensuring premium display results.
Occupying the mall’s core foot‑traffic hub, this site captures visitors across every floor. It outperforms ordinary corridor‑based media in exposure reach, visual impact and communication quality. Continuous screen operation delivers brand messaging around the clock and repeatedly engages on‑site shoppers. Its distinctive circular internet‑famous‑screen design offers high recognizability and immersive visual atmosphere, which readily encourages customers to take photos and share online. It brings dual benefits: high‑frequency on‑site offline exposure and widespread secondary online communication.
