- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：QINGDAO | Type：Outdoors | Frequency：180 |
| Address：No.1 Xiazhuang Road, Licang District | Format：led | Duration：15s |
| Location：Leke City | Min Qty：1 | Operating Time：9-21o'clock |
| Size：10.67m×6m | Min Period：week |
Situated above Licun Station of Metro Lines 2 and 3 in the core business district of Licun, this national 3A‑rated cultural, tourism and commercial shopping park features a valley‑canyon‑style architectural space. Boasting heavy foot traffic, it stands as a high‑traffic commercial hub in northern Qingdao, with well‑graduated visitor volumes across workdays, weekends and holidays. Occupying the prime visual center of the atrium, it reaches all mobile visitors along multi‑level corridors, escalators and main atrium passages, serving as a core on‑site brand communication medium.
With a visible area of 64 ㎡ and dimensions of 10.67 m (width) × 5.92 m (height), its curved design fits the atrium’s architectural structure for multi‑angle visibility and high color reproduction. It supports diverse content outputs including video promotional clips, brand posters, event previews and new‑product launches. Operating from 9:50 to 21:40 in line with mall opening hours, it draws approximately 360,000 weekly visitors covering diverse consumer groups for shopping, dining, family outings and sightseeing check‑ins.
This business district has the largest commercial floor area in Qingdao and even the Shandong Peninsula, with a daily footfall of around 100,000. As a key component of the large‑screen matrix at the core traffic gateway of Qingdao’s four urban districts, the LED screen at Leke City sits on the core thoroughfare with the densest pedestrian, vehicle and commercial flows. It effectively captures city‑wide attention and delivers high‑density, precisely‑targeted communication impact.
Occupying the absolute core visual spotlight of the main atrium inside Leke City, it is the only centrally‑located high‑altitude panoramic visual media in the entire venue. Different from wall‑mounted and corridor‑corner media, it enjoys inherent visual priority. Boasting a large‑size screen with a curved shape tailored to the atrium space, it fits the multi‑layered corridor structure of the shopping mall. Its content can be clearly viewed whether from eye‑level on the first floor or from overlook positions on the second, third and fourth floors. It comprehensively covers all crowds walking, resting, dining and shopping inside the venue, with zero visual obstructions and no blind viewing spots.
Leveraging its irreplicable location advantages, high‑volume audience reach capability, and technically innovative yet practical configurations, it serves as a core option for generating city‑wide communication influence. The LED screen not only functions as a showcase for the city’s image, but also provides brands with full‑scenario communication solutions ranging from image building to campaign activation. It stands as a benchmark work among outdoor digital media that balances investment value and communication effectiveness.
As a scarce dynamic large‑screen media in the shopping‑mall atrium, it supports diverse content placements including high‑definition promotional videos, brand posters, dynamic carousel displays and live‑streamed events. Thanks to its desirable check‑in‑worthy scenario attributes, it easily encourages consumers to take photos and share short‑form videos voluntarily, delivering dual effects: precise on‑site exposure and secondary social communication off‑venue. It suits brand promotion, publicity and lead‑generation conversion for full‑range categories such as automobiles, beauty products, fast‑moving consumer goods, local‑life services, apparel and jewelry.
