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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：39 Nanjing Road, Heping District | Format：led | Duration：15s |
| Location：China World Mall | Min Qty：1 | Operating Time：7-21o'clock |
| Size：16.32m(W)*15.84m(H)=259㎡ | Min Period：week |
The large screen is located at the intersection of Nanjing Road and Machang Road, right in the heart of Xiaobailou’s financial CBD, facing a six-lane main road with no tall buildings or trees blocking the view. It’s fully visible from multiple angles and long distances, making it a rare vertical giant LED facade along Nanjing Road. With the support of the ultra-tall Kaide World Trade mixed-use skyscraper, the building’s recognizability is maxed out, making it a must-see visual landmark for anyone entering Xiaobailou or traveling to and from West Peace River.
The surrounding area hosts over 170 Grade A office buildings, high-end hotels like the Renaissance Riverside Hotel, Hisense Plaza, Riverside Shopping Center, and the 1902 European-style street. You can walk directly to the Five Avenues scenic spot and Xiaobailou Concert Hall. Within a 3 km radius, there’s a working and residential population of 620,000, creating a composite traffic pool of financial business, upscale retail, and urban cultural tourism. Unlike purely residential or youth-focused commercial areas, the customer base here has higher spending power and a more balanced structure.
It’s right next to Xiaobailou Station on Metro Lines 1, 5, and 9, with mall access connected directly to the subway passage. Over 20 bus routes pass by, and Nanjing Road runs across the entire city’s commute network. Daily traffic reaches 650,000 people and vehicles, with morning peak commuters, lunchtime business diners, and evening shoppers and tourists keeping all three traffic streams consistently busy. Weekday business flow is stable, while holidays bring additional tourist traffic from Five Avenues, ensuring steady exposure from daytime commutes.
Located on Nanjing Road, known as the 'Number One Avenue' in the hearts of Tianjin consumers, it perfectly covers the huge flow of people and vehicles passing by. The surrounding area is bustling with shopping crowds, and it’s right next to the core section of Machang Road, giving it excellent commercial display exposure. It can precisely reach high-end white-collar workers and consumers with strong purchasing power, making it a prime media resource for brand promotion, new product launches, and city image showcasing.
The large screen near the mall’s main entrance targets audiences who are in a business trip or leisure shopping mood, meaning low ad resistance. It can deeply integrate with mall events like anniversary sales, beauty-themed exhibitions, new store openings, and business salons for simultaneous promotion, creating a complete marketing loop of 'outdoor screen public traffic + in-store consumption'. This effectively boosts visit conversion, quickly enhances local brand credibility and high-end image, and is perfect for brand image upgrade campaigns.
In the core CBD area near Xiaobailou, huge vertical LED exterior screens are rare, and there are no same-spec vertical screens along the entire Nanjing Road for competitors. High-end brands lack quality alternative spots, and this location has long served car brands, top chain brands, and government/corporate campaigns, building up a premium business media tone. Brands advertising here can leverage it as a CBD city landmark to quickly enhance local credibility and high-end image, capture the minds of high-net-worth consumers, and enjoy long-term operational stability and market competitiveness.
