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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：120 |
| Address：No. 189, Nanjing Road, Heping District | Format：led | Duration：15s |
| Location：Heping Joy City | Min Qty：1 | Operating Time：8-22o'clock |
| Size：22.72m（W） x 12.16m（H）=276.27㎡ | Min Period：week |
The large screen is located at the prime intersection of Nanjing Road and Yingkou Avenue, in Tianjin's top shopping area on Binjiang Road. It’s covered by traffic and pedestrian flow from all five directions, with no tall buildings or trees obstructing the view. Visible from multiple intersections, you can clearly see the screen from up to 200 meters away. It's one of the few giant corner-facing screens along the street in Heping District, making it a rare digital media asset in a prime downtown location with unique visual dominance.
Nearby, you'll find high-end department stores and trendy malls like Isetan, Geely Tower, and Haowai Fashion Hall. The area is surrounded by clusters of A-grade office buildings, including Jinhui Plaza, Chengji Center, and Tianjin Center, attracting a dense crowd of business professionals. This creates a dual "commercial + business" traffic pool. Within 3 kilometers, it covers key residential areas and university clusters in Heping District, reaching over 600,000 residents and students. During holidays, the shopping district sees a peak in visitor numbers, doubling the screen’s exposure.
Metro lines 1 and 3 connect directly to Yingkou Avenue Station in the mall, with over ten bus routes nearby. Nanjing Road, a major city artery, runs across the city, with daily foot and vehicle traffic reaching 550,000 and a weekly total exceeding 4.2 million. Morning commutes, midday shopping, and evening nightlife all add up, keeping traffic high on weekdays, weekends, and holidays. This ensures stable exposure, far surpassing other locations in the area.
Located in the top core business district along Binjiang Road, this is a rare corner façade landmark screen in the city center. It directly faces traffic and footflow from five directions with no buildings or greenery blocking the view, offering an effective viewing distance of over 200 meters. Its visibility from multiple intersections is outstanding. The screen operates daily from 8:00 AM to 10:00 PM, giving 14 hours of prime exposure, covering peak morning commutes, midday shopping, and evening leisure periods. With high-frequency looping, it continuously strengthens public brand recognition.
As a leading landmark LED in downtown Tianjin, the media positioning is high-end, making it a preferred spot for top-tier luxury brands, gold and jewelry, automotive, beauty, flagship stores, city tourism, IP events, and corporate branding campaigns. Relying on the mall's youthful operations, it can simultaneously drive flash events, themed exhibitions, and new store launches, attracting offline traffic to the screen, boosting in-mall spending, and facilitating viral short video sharing online for full-scale exposure.
This screen combines six major investment advantages: prime urban location with limited availability, massive stable traffic, high-spending premium audience, diversified and balanced revenue, low maintenance with long-term returns, and influencer-driven promotional bonus. It holds strong bargaining power for regional advertising and monopolizes the demand for high-end digital outdoor ads in the city center. It's a rare, premium digital outdoor asset in Tianjin’s Heping Binjiang Road business district, offering both stable short-term returns and long-term asset appreciation, with solid investment returns and notable market competitiveness.
