- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：No. 1195 Hangzhou Road, Binhai New Area | Format：led | Duration：15s |
| Location：Binhai Jinyu Jia Pin Mall L | Min Qty：1 | Operating Time：8-21o'clock |
| Size：19.2m*10.80m=207.4 ㎡ | Min Period：week |
The large screen is located at the intersection of Hangzhou Road and Building Materials Road, offering a 360° unobstructed view. It's a landmark visual spot in the area, facing a four-lane main road in both directions and connecting the old town of Tanggu with the development zone. There are no buildings or street trees blocking it, so pedestrians crossing the street and traffic in both directions can see it clearly from a distance. It serves as a key commercial landmark linking Tanggu's old town and the development area and is a rare giant outdoor digital media screen facing the street in the core business district of Binhai New Area.
As one of the few giant LED screens on building exteriors in Binhai New Area, it is easily visible from afar. The brand exposure it provides far surpasses ordinary lightboxes or street banners. Within a 3 km radius, it covers 32 high-to-mid-end mature communities and 5 major business office clusters, reaching a resident population of over 400,000. On weekdays, 45% of the audience are high-spending white-collar workers, and on weekends, 60% are families with children. It gets over 80,000 effective daily views, targeting three core groups: young trendsetters, family consumers, and business professionals.
Located in the golden triangle area near Jintang Highway and Development Zone Second Avenue, the site is just 800 meters from Metro Line 9 and surrounded by 15 bus lines. Daily traffic exceeds 50,000 people and vehicles, ensuring continuous exposure. With a crowded plaza and parking lot in front, over 50% of pedestrians stop to watch, making it Binhai New Area's 'golden window' for commercial promotion.
As a rare curved giant LED screen in the region, the total screen area reaches 207.4㎡. Even under strong daylight, the images remain clear without washing out, with rich and accurate color reproduction. At night, the display is transparent and detailed. Content like dynamic videos, brand promos, and event posters looks highly premium. Unlike traditional flat screens, the curved design offers a wider viewing angle and an immersive visual experience, making it the focal point on city streets and far more eye-catching than ordinary lightboxes or banners. It covers all prime times—from morning commuter rush, lunchtime shopping, to evening leisure—ensuring efficient exposure all day. It's one of the most visited and consistently viewed outdoor landmark media in Binhai Tanggu.
The LED screen combines scarce and valuable location, stable traffic revenue, influencer-driven premium potential, and diversified client risk-resistance. Located in a mature, high-spending business district in Binhai New Area, it guarantees stable cash flow through regular ad placements. During holidays, large events, or brand-specific campaigns, it delivers extra premium revenue. Over the long term, it has potential for continuous price growth, making it a high-quality digital media asset with stable returns and strong value-growth potential in the Binhai New Area outdoor advertising market.
Deeply integrated with the shopping center's consumer scene, the audience is in a relaxed state while enjoying leisure, shopping, and spending. They’re more receptive to ads with less resistance, and the effectiveness of conversion is far better than regular street-level exposure media. This makes the advertising investment highly cost-effective with significant performance advantages.
