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- Media Map
| Area：Tianjin | Type：Outdoors | Frequency：60 |
| Address：160 Jinbin Avenue, Hedong District | Format：led | Duration：15s |
| Location：Aegean Sea | Min Qty：1 | Operating Time：10-22o'clock |
| Size：22m×13m =286㎡ | Min Period：week |
Located along the main Jinbin Avenue in Hedong District, it’s a key route connecting downtown Tianjin with Binhai New Area and a landmark in the Hedong business district. With multiple lanes in both directions and no tall buildings blocking the view, it’s easy for drivers and pedestrians to see everything from a distance. Slower traffic zones naturally extend the time the ad is visible, making its exposure far more effective than ordinary street-side screens. This makes it a landmark outdoor screen in eastern Tianjin’s commercial area.
Surrounded by Metro Lines 4 and 5, with more than 20 bus routes reaching the mall entrance directly, and a main road with multiple lanes, the mall also has over a thousand parking spaces, attracting heavy car traffic. Open intersections with no tall buildings blocking the view allow both drivers and pedestrians to see the screen clearly from a distance. Holiday crowds can easily double, and with morning commuters, midday shoppers, and evening entertainment visitors overlapping, there’s a constant high flow of traffic with exposure to ads stable all year.
Nearby, there’s Hedong Wanda Plaza, Red Star Macalline, and Easyhome, creating a dense and mature commercial cluster in eastern Tianjin. Daily car traffic is about 200,000, pedestrian flow around 400,000. Weekly coverage for people and vehicles can reach 3.8 million, and the total audience in the area surpasses 5 million. The core audience is mainly local residents, families, and parent-child groups, making it suitable for brands in home goods, FMCG, and parent-child products, with strong overall repeat purchase intent among the audience.
The location boasts a well-established, continuous commercial matrix, right next to large commercial complexes like Wanda in Hedong, Red Star Macalline, and Easyhome. It’s surrounded by high-density mature residential communities and clusters of office buildings, forming a rare multi-dimensional ‘commerce + living + office’ consumer hub in East Tianjin. It efficiently covers commuters traveling between the city and Binhai New Area, as well as business travelers, helping national chain brands deeply penetrate the eastern Tianjin market and reach Binhai New Area, quickly boosting regional brand awareness.
Relying on the high-density, steady foot traffic of mature commercial clusters, combined with the stable consumer base from nearby high-end communities, the exposure cost for this large screen unit is relatively low. Its commercial conversion potential is strong, and when paired with the mall’s own holiday promotions and themed events, it can create a complete marketing loop from offline exposure to in-store purchases. It’s a cost-effective option for promoting local brands in Tianjin, offering powerful offline visibility and regional influence.
The large screen features a rare, extra-large display in the East Tianjin commercial area, with a wide viewing angle that covers both directions of road traffic and the mall’s front plaza. Its visual impact is highly competitive in the Hedong commercial district, creating a strong brand impression even from a distance. The equipment has a high refresh rate, delivering smooth video playback without ghosting, and mobile phones or cameras can capture footage without moiré. It’s perfectly suited for brand promo videos, celebrity endorsements, holiday themes, and other content, making it easy to produce high-quality short video material, ideal for secondary local sharing on platforms like TikTok and Xiaohongshu.
