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- Media Map


| Area:Tianjin | Type:Outdoors | Frequency:60 |
| Address:199 Nanjing Road, Heping District | Format:led | Duration:15s |
| Location:Extra Fashion Hall | Min Qty:1 | Operating Time:0-24o'clock |
| Size:17.5m×11.6m =203㎡ | Min Period:week |
The media is located at the intersection of Nanjing Road and Yingkou Road, right in the heart of Tianjin’s Binjiang Road Golden Street. It’s a well-known landmark in the city with a curved large screen facing both directions of traffic and a busy pedestrian street. The building facade isn’t blocked by tall buildings, and the curved screen allows for clear views from multiple directions at the intersection. People waiting at the traffic lights naturally spend more time viewing the ads, making the reach much higher than a single-sided screen on the same road.
The area is surrounded by high-end office buildings, established residential communities, and several large shopping centers. The main audience here is young consumers, white-collar workers, and tourists, all with strong spending power. It’s ideal for promoting a variety of brands. Daily foot traffic exceeds 500,000, and during peak hours, traffic can reach 4,123 vehicles per hour. It covers rush-hour commuters as well as shoppers and visitors throughout the day, effectively reaching high-end consumers with good taste and income.
The metro station is directly connected to the mall, making transportation super convenient and covering very high pedestrian and vehicle flows. It’s only 140 meters from Metro Lines 1 and 3 Yingkou Road transfer station, exit B1. There are 8 bus routes and 6 taxi stops within 500 meters, bringing in commuters, shoppers, and tourists from all channels. With overlapping peaks during morning commutes, lunchtime shopping, and evening consumption, and a holiday peak exceeding one million visitors, the surrounding transport network is very developed, making this one of the spots with the highest traffic density in Tianjin.
Located in the heart of Tianjin’s busiest commercial district, Heping District, right next to Binjiangdao Pedestrian Street, the area is surrounded by many of Tianjin’s most famous large shopping centers, high-end office buildings, and upscale communities. The subway station is connected to the mall, making transportation extremely convenient. This location enjoys massive foot and vehicle traffic, with unobstructed views in all directions, making it a prime spot for advertising.
As the most famous fan-support screen in Tianjin, the curved giant display offers an immersive visual experience suitable for birthday tributes, concert promotions, new release campaigns, and IP-themed screens. It can be paired with bullet comments, live streaming, and offline check-in activities. Each ad placement automatically triggers secondary short-video sharing citywide online, giving a single advertising budget dual benefits: offline exposure and free online traffic, greatly reducing unit marketing costs.
The Haowai Fashion Hall’s curved LED is a rare curved landmark screen at the crossroad of Tianjin’s Nanjing Road and Binjiangdao business district, dominating the visual "C position" of two main roads. It offers four core advantages: a massive young audience, exposure to a traffic hub, creative interactive technology, and influencer-driven promotion. It’s not only the main exposure platform for local brands to deeply engage with the Tianjin market but also the city’s cover media for external brands and entertainment IPs to reach the young northern China audience.





















