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| Area：Shenzhen | Type：Outdoors | Frequency：60 |
| Address：No. 1, Pengcheng 1st Road, Futian District | Format：led | Duration：15s |
| Location：Broadcasting Tower | Min Qty：1 | Operating Time：8-22o'clock |
| Size：52.8m（w）*66.56m（h）≈3514㎡ | Min Period：week |
Located on the south facade of Shenzhen Broadcasting Tower at No. 1 Pengcheng 1st Road, Futian District, Shenzhen, it sits at the intersection of the city’s two main roads, Shennan Avenue and Xinzhou Road, right in the heart of the Futian CBD. Just steps away from the Shenzhen Stock Exchange and the Wuzhou Hotel’s foreign affairs reception area, it’s a flagship naked-eye 3D giant screen for the Guangdong-Hong Kong-Macao Greater Bay Area, officially operated by Shenzhen Media Group. It’s a key demo media for the national 'Hundred Cities, Thousand Screens' program and a frequently featured city landmark on CCTV.
Facing the east-west artery of Shenzhen, Shennan Avenue, with ten lanes in both directions, daily traffic reaches 1 million vehicles. During peak hours, traffic slows down, and red light waits significantly extend ad viewing time, offering long-distance, unobstructed visibility in both directions. It’s just a 440-meter walk to the Futian interchange station for subway lines 2, 3, and 11, with multiple bus lines stopping at the Broadcasting Tower, covering cross-district commuting business crowds.
It’s the largest outdoor 4K naked-eye 3D giant screen in the Greater Bay Area, fully covering the curved building facade, dominating the skyline with unmatched visual presence. The single-screen size and visual impact lead all outdoor media in Futian CBD. Creative screen content and festival light effects naturally attract social media attention, easily prompting citizens, bloggers, and tourists to shoot and share, creating both massive offline exposure and viral online spread across platforms like Douyin, Xiaohongshu, and WeChat Moments.
Bay Area Window is the only government-run ultra 3,514㎡ glasses-free 3D landmark screen in Futian CBD. Unlike ordinary commercial screens, it combines four rare values: official city credibility, top-tier high-net-worth CBD traffic, full coverage of Shennan Avenue traffic, and more. It’s not only a strategic media platform for brands to elevate their industry position and connect with high-end government, enterprise, and financial circles, but also Shenzhen’s core visual showcase to the whole country, presenting the image of the Greater Bay Area.
Located at the intersection of Shennan Avenue and Xinzhou Road, a key node of Shenzhen’s east-west urban artery, it faces a double-ten-lane road with no high-rise buildings blocking visibility for several kilometers east to west. Traffic light waiting areas naturally extend ad viewing time, unlike expressways with fleeting exposure, giving it a much higher effective reach than ordinary outdoor screens. It covers high-end commercial areas like Excellence Center and COCO Park within 3 km, and its advertising premium is over 30% higher than regular commercial screens.
The “Bay Area Window” 4K glasses-free 3D giant screen is a rare digital outdoor investment backed by Futian CBD state-owned assets, national policies, and top-tier hardware specs, attracting top high-net-worth audiences. It’s a strategic hub for premium brands to grow in South China and radiate nationwide, while also being a low-risk, high-value, and long-term digital city media asset.
