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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 666, Changgang Avenue, Xinyue Lake Street, Xinjian District | Format：led | Duration：15s |
| Location：New Wuyue Plaza | Min Qty：1 | Operating Time：10-22o'clock |
| Size：19.2m(W)×9.2m(H)=176.6㎡ | Min Period：week |
The media is located at the prime intersection of Changgang Avenue and Zishi Road in Xinjian District, covering the core access routes of the newly developed main city, Xinyue Lake area, and Honggutan West Interchange. It connects traffic coming from Anyi and Xishan counties into the city and is one of the few compliant giant LED landmark screens in Xinjian District. This is on a six-lane main road with regular slow traffic during rush hours, causing vehicles to line up, which significantly increases ad viewing time and gives long-term exclusive outdoor visibility in the western core of the city.
The plaza sits in the bustling heart of Xinyue Lake Street in Nanchang's Xinjian District, offering strong offline advertising exposure and the ability to attract foot traffic. Multiple bus lines stop right at the plaza entrance, it’s close to the planned interchange area of Metro Lines 4 and 5, and cross-district commuters remain steady. Within a 3 km radius, it covers over 30 established communities, more than ten primary and secondary schools, and government office clusters, making it the core hub for consumption, commuting, and leisure in Xinjian District.
The LED screen operates from 10:00 to 22:00, perfectly covering peak business hours during the day and prime consumer hours at night. The mall sees an average daily footfall of 30,000 people, with weekend and holiday peaks reaching 50,000–80,000. This provides brands with excellent exposure and regional reach, allowing multiple repeated contacts with the screen, and the brand recall is far stronger than standard roadside screens.
This location benefits from both commuter traffic on major city roads and high pedestrian flow in large shopping districts. With no tall buildings blocking the view and an open line of sight, pedestrians can be seen from a long distance, offering 360° exposure without any blind spots. Traffic congestion during peak hours means people are slowed down, greatly extending the effective viewing time of ads. This allows for long-term engagement with both commuters and shoppers, giving its overall reach the lead over similar media in the area.
The media also has a unique advantage for scene integration, enabling a full marketing approach with “high-frequency online exposure on large screens + offline roadshows, car exhibitions, pop-ups, and themed markets.” This creates immersive brand experiences, effectively addressing the traditional outdoor ad challenge of “just being seen but not converting,” and boosting brand recall through both offline high visibility and online short videos and social media sharing, amplifying brand reach and conversion.
The LED screen is a rare digital landmark at a key intersection in West Nanchang, combining three main investment benefits: being in a prime city location, stable cash flow from a mature business district, and long-term population growth in the area. In the short term, stable cash flow comes from commercial ads, government and corporate campaigns, and packaged offline events. In the long term, the scarcity of resources and the city’s westward expansion drive continuous asset appreciation, making it a high-quality investment choice in the West Nanchang outdoor advertising market with both stability and growth potential.
