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| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 1819, Beijing East Road, Qingshanhu District | Format：led | Duration：15s |
| Location：JD Rainbow | Min Qty：1 | Operating Time：7-21o'clock |
| Size：31.32m(W)×12.96m(H)=406㎡ | Min Period：week |
The media is located at No. 1819 Beijing East Road, Qingshan Lake District, Nanchang. It faces the main exterior of Daguan International JD Rainbow at the intersection of Beijing East Road and Jingdong Avenue, with no tall buildings or street trees blocking it. It fully covers four perspectives: two-way traffic, pedestrian crossing, mall entries and exits, and neighborhood commuting. It's a landmark at the core intersection of the city’s Jingdong area, strategically guarding the main roads connecting downtown and the high-tech zone, while also capturing both outbound and inbound traffic, covering the entire eastern city area’s residential and business population.
The key audience is 22-48 years old, including families from dozens of large, established surrounding communities, and also covers main consumers for essential home decoration, automobiles, dining, and education. Average daily two-way traffic is 420,000 vehicles, with plenty of red-light waiting time. Weekday foot traffic ranges from 35,000 to 50,000 people, weekends from 75,000 to 95,000, and holiday peaks exceed 110,000. It reaches three main customer groups: downtown commuters, high-tech office workers, and young university crowds, with a coverage radius spanning the entire eastern part of Changdong.
The location naturally attracts double traffic. First, it draws commuting traffic, being close to two metro Line 1 stations and over ten city bus lines; traffic is dense during peak hours, and slow-moving traffic significantly increases effective ad viewing time. Leveraging the mature JD Rainbow shopping center, it forms a complete consumer ecosystem, with dwell time far better than media located on regular traffic streets. The media spot is exclusive, a rare asset in the core business district, ensuring long-term value retention.
As a high-traffic entry point in the East City business district, it has built a regional-level brand communication hub through high-intensity exposure, round-the-clock operation, and scenario-based content. The LED screen is not just an advertising medium but also an amplifier of urban consumer sentiment. By precisely reaching young families, business professionals, and Gen Z consumers, it has become a key infrastructure for brands to deeply engage the Central China market and achieve the 'high exposure—strong recall—quick conversion' effect.
The JD Rainbow Mall, where this large screen is located, is a mature community commercial center. The surrounding area gathers commercial complexes like Wanda Plaza and Suning MAX stores, forming a 'shopping-dining-entertainment' consumption loop. The mall is equipped with dining options, hotels, fitness facilities, and education and training centers, attracting a large number of young consumers, families, and business people, which supports brands in precise targeting and scenario-based marketing.
The JD Rainbow outdoor LED screen is located at the core intersection of East Nanchang's business district. It is a rare landmark-level outdoor advertising medium in the area. Unlike ordinary street or scattered community ads, this medium combines prime location assets, stable foot traffic monetization, low long-term maintenance costs, and continuous value growth potential, making it a low-risk, highly stable, and high-return quality investment in the outdoor advertising field.
