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- Media Map
| Area：Nanchang | Type：Outdoors | Frequency：120 |
| Address：No. 458, Beijing East Road, Qingshan Lake District | Format：led | Duration：15s |
| Location：Oriental Ginza Suning.com | Min Qty：1 | Operating Time：10-22o'clock |
| Size：22.5m(W)×10.5m(H)=236.25㎡ | Min Period：week |
The large screen is situated at the intersection of Beijing East Road and Shanghai Road, the main arteries of the city, with no visual obstructions, occupying the prime high point in the east side traffic axis. Vehicles from all directions, pedestrians crossing the street, and subway passengers exiting the station have unobstructed views, with a 160° ultra-wide viewing angle and clear visibility from 500 meters away. It can intercept passing traffic while also covering the steady flow of shoppers at Dream Times Mall, creating a combined dual-traffic advantage.
The core audience in the commercial area mainly consists of young and middle-aged people aged 20-45, including students and staff from Jiangxi Normal University, families from dozens of nearby mature residential communities, and office workers from Oriental Ginza. This audience represents the main consumer group for real estate and beauty, having both high spending willingness and purchasing power. Daily weekday foot traffic ranges from 40,000 to 60,000, peaks on weekends exceed 110,000, and holiday traffic surpasses 130,000. The flow is stable and balances young crowd with family needs, making it suitable for both long-term brand promotion and short-term sales campaigns for all industries.
The screen integrates seamlessly with the large offline home appliance experience store of Suning.com. The screen and store form a unified visual experience, creating a unique 'big screen exposure + in-store landing' marketing loop. It is conveniently located near Xiejia Village Station on Metro Line 1, with dozens of bus routes connecting the city. It links the old city center, Changdong residential area, and Yaohu university cluster, benefiting from high daily vehicle and pedestrian traffic. The ads are highly visible and memorable, making it an irreplaceable landmark outdoor media in the east city commercial area.
Beijing East Road is an important traffic artery in Nanchang. This store is located in a bustling commercial area with heavy daily foot traffic, offering strong offline advertising visibility and customer reach. Thanks to its location in the city’s core commercial district and the high-end positioning of Suning Pro Store, it has built a dual-track media system of 'outdoor high-exposure traffic + indoor immersive experience,' creating a significant advantage for commercial communication. Media placements can accurately reach young consumer groups.
Hengmao Dream Times is the largest comprehensive commercial complex in eastern Nanchang, combining a shopping center, cinema, supermarket, dining, office buildings, and SOHO apartments. It features a two-level underground parking lot and a complete range of retail formats. The area around the big screen gathers the main stores of Suning, Gome, and Siping, forming the core hub for home appliance consumption in East Nanchang. The media here benefits from this appliance-consumption traffic, resulting in better advertising conversion compared to ordinary commercial outdoor screens.
The media is a massive 236.25㎡ outdoor high-definition horizontal LED screen that performs well in strong daylight and displays rich detail at night. It provides clear and transparent images all day, supporting diverse content like brand promos, dynamic posters, creative short videos, and glasses-free 3D effects. The screen runs for extended hours every day, fully covering morning peak commutes, lunchtime shopping, and evening consumer prime time, with high-frequency loops that continuously reinforce brand visual impressions.
