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| Area：Fuzhou | Type：Outdoors | Frequency：60 |
| Address：No. 2, Intersection of Gongye Road and West Second Ring Middle Road, Taijiang District | Format：led | Duration：15s |
| Location：Powerlong City Plaza | Min Qty：1 | Operating Time：7-22o'clock |
| Size：24m(w)*12m(h)=288㎡ | Min Period：week |
Located at the intersection of Gongye Road and West Second Ring Road in Taijiang District, Fuzhou, this large outdoor full-color LED advertising screen sits at the heart of the business district. It is mounted on the building facade directly above Gate 2, creating a visual focal point together with the mall entrance and pedestrian overpass. Naturally capturing high-density consumer crowds, it faces Gongye Road—the city’s east-west arterial road—directly opposite the pedestrian overpass and traffic light waiting area, offering a 360° unobstructed viewing perspective for both vehicle and pedestrian traffic.
Leveraging the location advantage of Powerlong Plaza, which attracts over 200,000 pedestrians and 300,000 vehicles daily, this LED screen stands as the most impactful outdoor digital advertising medium in Taijiang CBD, Fuzhou. Brand recall is 65% higher than that of conventional media. Continuous passenger flow from Ninghua and Xiangban Stations of Metro Line 2 brings in steady foot traffic; no market cultivation is required as it inherently taps into massive, consistent crowds. The unobstructed 288-square-meter giant screen atop the building’s highest point delivers clear visibility from a distance of 500 meters. Passing motorists, pedestrians on the overpass and shoppers from the opposite mall are passively exposed to advertisements, resulting in far higher exposure frequency than ordinary street-side advertising spots.
Boasting specifications of a 24m × 12m outdoor full-color 4K high-definition LED display with a wide viewing angle of over 140°, the screen operates continuously from 7:30 to 22:30 every day, fully covering all prime consumption hours including morning rush-hour commutes, midday shopping sprees and evening night market leisure. The large screen smoothly plays dynamic short films, product animations, event countdowns and live-stream linked content. Dynamic visuals hold more than three times the attraction of static advertisements, greatly extending the dwell time of passersby.
The business district integrates trendy toy retail, chain catering, light luxury goods and home furnishing formats. Within a 3-kilometer radius lie numerous well-established large residential communities, office buildings, primary and secondary schools. There is a dual customer base consisting of stable local permanent residents and cross-district floating tourists. Advertising exposure is directly tied to offline consumption scenarios, and all target audiences have immediate demands for shopping, purchasing and dining. The conversion path from brand exposure to offline store visits is short, making it ideal for new product launches, holiday event promotions and urban brand publicity.
Situated at the core entrance and exit of the business district, it is closely aligned with the mall's passenger flow routes. It boasts strong organic viral potential for short video check-ins online: consumers shoot footage of the large LED screen and post it on social media platforms, generating free secondary exposure. Meanwhile, it captures public traffic from government commuter routes and major urban arterial roads, delivering dual value for commercial marketing and urban brand display. It helps brands boost city-wide visibility, rapidly capture the consumer mindset of west Fuzhou residents, and lift brand recall by 70% thanks to its mandatory high-exposure feature.
As an iconic visual landmark of the Wanbao Su Business District, its location at a crossroads delivers far stronger mandatory exposure and higher brand recall than ordinary street-side advertising media. The outdoor LED screen in the business district combines the dual strengths of public domain traffic and real-life consumption scenarios, covering consumers of all age groups and income brackets for superior advertising ROI. It can effectively drive in-store sales and secure local market recognition, standing as a premium outdoor advertising investment with outstanding safety, stability and growth potential.
