- Photos
- Specs
- Advantages
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- Media Map
| Area：Fuzhou | Type：Outdoors | Frequency：60 |
| Address：No. 62 Aofeng Road, Aofeng Subdistrict, Taijiang District | Format：led | Duration：15s |
| Location：Fumin Hengsheng Times Plaza | Min Qty：1 | Operating Time：7-22o'clock |
| Size：25.5m(w)*10m(h)=255㎡ | Min Period：week |
The building stands at a crossroads, with its main facade facing the traffic light intersection of Aofeng Road and Shuguang Road. Unobstructed by street trees, overpasses or other buildings, it offers full, multi-angle visibility of traffic from all four directions of the crossroads, pedestrians in the plaza and people crossing the street. Serving as the first visual landmark when entering and exiting the Wanda subdistrict of the Financial Street, the large screen sits directly opposite Taijiang Financial Street Wanda Plaza. Together with Fumin Hengsheng Center and Dongbai Sports & Lifestyle Mall, it forms the "Million Wealth" business district in eastern Taijiang, creating a closed consumption loop covering shopping, catering, leisure and entertainment.
Spanning 255 square meters, the horizontal large screen faces the waiting zone for vehicles at the traffic lights, ensuring mandatory exposure to viewers while cars are stationary. Its images remain clear and intact from a distance of 500 meters. The wide street-facing facade of the building is completely unobstructed, covering vehicles on all four lanes and pedestrians in the plaza. It boasts an outstanding visual presence among all street advertisements along the Financial Street, delivering far stronger visual impact and brand memorability than small street light boxes. Brand recall among audiences rises by 60% compared with traditional advertisements, establishing an exclusive visual focal point along the Financial Street.
Strategically located at the crossroads of Aofeng Road and Shuguang Road, it lies at the core hub of Haixi Modern Financial Street. Supported by a road network featuring two horizontal and three vertical arterial roads, it provides direct access to the whole city via the Third Ring Expressway, connecting to Mawei Free Trade Zone, Eastern Office District and Wanbaosu Business District. Aofengzhou Station of Metro Line 4 is merely a 100-meter walk away, with more than 20 bus routes surrounding the site. It captures three-dimensional passenger flows from self-driving, metro and bus travelers, featuring high-quality audiences and remarkable conversion potential.
Located at the traffic hub of Aofeng Road and Shuguang Road, connected to the Third Ring Expressway, it offers direct access to Mawei Free Trade Zone, Eastern Administrative District and the core business district of the main urban area. As a vital thoroughfare for inter-district commutes, business trips and shopping trips in eastern Fuzhou, vehicles regularly queue up at the traffic lights here, significantly extending the visible dwell time of vehicles. This delivers high-quality visual effects, quickly capturing the audience's attention amid cluttered urban outdoor environments and greatly boosting brand recognition.
Fumin Hengsheng Center stands across the road from Taijiang Wanda Plaza. Passing motorists, diners and shoppers in the commercial complex, as well as out-of-town tourists, will voluntarily take photos and record short videos of the large LED screen, then share and spread the content spontaneously on Douyin, Xiaohongshu and WeChat Moments. This brings dual values: massive mandatory offline exposure and free viral social media traffic online. Without additional investment in online promotion, brands can create trending local marketing topics in Fuzhou at low cost and expand the full-range coverage of brand communication.
Large roadside LED screens along the main road of Haixi Financial Street are scarce resources, with no competing screens of equivalent specifications on the same road segment to divert traffic. Such locations enjoy strong market demand and extremely short vacancy cycles. Supported by dual traffic sources—the financial CBD and the mature Wanda commercial district—they boast a high renewal rate among high-end brands and ample room for rate card premium. They deliver two core values: rapid short-term traffic generation and monetization, as well as long-term brand positioning as an urban landmark. They serve as a core communication medium for commercial brands to deepen their presence in eastern Fuzhou, and a preferred outdoor advertising platform for government and enterprises to promote urban image.
