- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：0 |
| Address：No. 100 Hongjin Avenue, Longxi Subdistrict | Format：bulletin board | Duration：0 |
| Location：Zhongyu Plaza | Min Qty：1 | Operating Time：18-22o'clock |
| Size：40m(w)×13m(h)=520m² | Min Period：month |
The billboard stands at the core crossroads of Hongjin Avenue and Jinkai Avenue in Xinpaifang, Yubei District, a vital transportation artery connecting Guanyinqiao, Yuzhong Main City, Zhaomushan, Liangjiang New Area and Jiangbei International Airport, naturally forming an all-round traffic hub. The main road features eight lanes in both directions, with over 300,000 vehicle trips passing through the intersection every day. Traffic moves slowly during morning and evening rush hours, allowing vehicles to maintain long-distance line-of-sight exposure to the screen for extended periods, which greatly boosts the effective reach rate of brands.
The metro records over 120,000 daily inbound and outbound passenger flows. A pedestrian overpass faces the front of the billboard directly, enabling unobstructed close-up viewing for pedestrians. The complex houses Starlight Paradise Shopping Mall, multiple Grade A office buildings and star-rated hotels, attracting 220,000 pedestrian visitors on weekdays and more than 350,000 on weekends and holidays. It boasts abundant business passenger flows on workdays and surging family consumer traffic on weekends, delivering balanced annual footfall without obvious off-peak seasons. It achieves dual exposure effects: long-term long-distance coverage via vehicle traffic and immersive close-range engagement with pedestrian crowds.
Centered on Grade A office buildings, financial enterprises, high-end residential properties and premium shopping malls, Zhongyu Plaza targets core audiences aged 25 to 50, including corporate executives, business white-collar workers and high-net-worth households. These groups boast high consumption levels and strong purchasing decision-making power, making the billboard an ideal advertising spot for mid-to-high-end brands covering automobiles, real estate, medical aesthetics, business catering and more. The overall design is minimalist, grand and distinctly business-oriented. Advertising placements here will not compromise a brand’s premium image. They can precisely avoid diluted low-tier traffic, directly reach high-value target customers and significantly improve advertising conversion efficiency.
The media screen is mounted on the main street-facing facade of the building, unobstructed by street trees, overpasses, low-rise buildings or other billboards in front of it, offering full visibility across a range of 50 to 200 meters. The entire screen display can be fully viewed from lanes in all four directions of the crossroads, the central plaza atrium and pedestrian overpasses. Boasting a standard horizontal high-definition frame of 520 square meters that stretches horizontally, it aligns with the line of sight along urban roadways. Unlike vertical light boxes in commercial districts, the horizontal screen perfectly matches drivers’ viewing angles at crossroads, allowing motorists to capture the advertising content throughout their travel. Pedestrians naturally fix their gaze on the large screen when stopping or crossing the street, making it stand out amid the cluttered urban outdoor advertising landscape. It delivers strong forced memorability and greatly boosts the effective reach rate of brands.
Occupying the prime visual focal point of the crossroads, the billboard easily attracts commuters, shoppers and inter-district motorists to take photos for check-ins, who voluntarily share and spread content on Douyin, Xiaohongshu and WeChat Moments. A single advertising placement delivers massive mandatory offline exposure plus free secondary dissemination across online social platforms. It enables the creation of city-wide trending topics at low cost, breaks the one-way communication limitation of traditional outdoor advertising, expands the breadth of brand outreach, forms an integrated online-offline communication loop, and amplifies the overall communication value of the advertising investment.
With an overall minimalist, elegant and distinct business-style texture, the large screen can precisely avoid diluted low-quality foot traffic and directly reach high-value target audiences to significantly improve advertising conversion efficiency. It serves as a rare high-end outdoor communication medium in the core business belt of Yubei District.
