- Photos
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- Media Map
| Area：Chongqing | Type：Outdoors | Frequency：60 |
| Address：No. 58 Minquan Road, Yuzhong District | Format：led | Duration：15s |
| Location：Hejing Jurong Plaza | Min Qty：1 | Operating Time：9-23o'clock |
| Size：25.54m(w)×30.34m(h)=774.9m² | Min Period：week |
The large curved screen is mounted on the facade of Hejing Jurong Plaza at the crossroads of Jiaochangkou in Yuzhong District, occupying the core transportation hub of Jiaochangkou. Pedestrians and vehicles approaching from all four directions can get an unobstructed full view of the curved screen, with no competing giant outdoor billboards in the vicinity. The screen captures 90% of pedestrians' field of vision. It serves as the essential gateway connecting Jiefangbei CBD and Shibati Cultural Tourism Scenic Area, lying along the full popular cultural tourism route covering Bayi Food Street, Shancheng Lane and Hongyadong. The road here is one-way with no detours, meaning all pedestrians and vehicles traveling between the commercial district and scenic spots will pass directly within the screen’s viewing range.
The bottom of the screen stands 18 meters above ground, perfectly aligned with the 15° horizontal viewing elevation for pedestrians and the 30° viewing angle for motor vehicle drivers. Passengers, tourists and drivers can view the screen completely without deliberately looking up. Actual tests show the audience attention rate exceeds 85%, delivering unavoidable forced exposure. The screen is installed on the building atop Jiaochangkou Light Rail Terminal. Over 150,000 daily commuters from the track on the second underground floor travel vertically straight to the ground level. Meanwhile, it covers two-way vehicle traffic at the crossroads and foot traffic on pedestrian streets, forming a three-dimensional exposure channel integrating underground rail transit, ground pedestrians and road vehicles, with a far higher repeated audience reach than ordinary large screens in commercial districts.
Adjacent to the Western Wall Street financial cluster, WFC World Financial Center and high-end shopping malls, it is also a landmark check-in spot for cultural tourism in the original downtown Chongqing, inherently endowing brands with high-end urban endorsement value. A large number of financial institutions and Grade A office buildings are concentrated within a 1-kilometer radius, with post-80s and post-90s white-collar workers accounting for 80% of the local population. This group boasts strong consumption decision-making power, making the screen ideal for brands including automobiles, luxury goods, high-end real estate, financial services and premium cosmetics to elevate brand image.
This screen serves not only as a commercial advertising platform but also as a vital component of Chongqing's urban nightscape. On regular days, the average daily foot traffic stands at approximately 800,000 people, and the average daily vehicle flow at the intersection is nearly 600,000 trips. During peak tourist seasons such as the May Day Holiday, National Day Holiday, Spring Festival and summer vacation, the peak single-day passenger flow can reach 2.6 million people. The light rail station records a steady daily commuter flow of over 150,000 passengers. Passenger flows from rail transit, commercial districts and scenic spots converge continuously, enabling massive audience exposure throughout the year.
Most large screens in Jiefangbei only target business pedestrians in the pedestrian street, while the screen at the Shibati Scenic Area solely covers tourists. The LED screen at Hejing Jurong Plaza is the only pivotal large screen integrating both commercial foot traffic from the business district and cultural tourism foot traffic from scenic spots. It can elevate the brand image of high-end brands while reaching young tourists nationwide to achieve full-scale exposure, facilitating deep cultivation of the local market and nationwide online popularity. Its advertising cost performance surpasses that of single commercial district or scenic spot advertising locations.
The majority of large screens in Jiefangbei only cover either business or tourist passenger flow separately, resulting in insufficient traffic coverage. In contrast, the large screen at Hejing Jurong Plaza is an exclusive advertising spot in the area that captures three major traffic segments simultaneously: high-end business crowds, all-round cultural tourism crowds and local young consumer groups, with no direct alternative competitors. This mature and stably operated advertising medium supports diverse content formats including static posters, dynamic videos and customized 3D special effects, flexibly suiting short-term event marketing and long-term brand image campaigns. Equipped with one-stop launch and operation maintenance services, it delivers far superior advertising cost performance compared with ordinary commercial district media.
