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| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：Entrances and Exits of Chunxi Road Metro Station | Format：led | Duration：15s |
| Location：Entrances and Exits of Chunxi Road Metro Station | Min Qty：1 | Operating Time：8-22o'clock |
| Size：2.8mx4.0m=11.2㎡ | Min Period：week |
Located at Chunxi Road Interchange Station for Lines 2 and 3, this location serves as a pivotal transport gateway leading to the prime commercial districts including Chunxi Road, Taikoo Li, IFS and Yinshi Square. Intercity commuters from across the city and cultural and tourist visitors from other provinces converge and disperse here. The station records an average daily passenger flow of hundreds of thousands on ordinary days, with passenger numbers surging explosively during holidays, summer vacations, New Year's Eve celebrations and major cultural and entertainment events. Facing foot traffic exiting the station as well as two-way motor vehicle flow on the city's main arterial roadways, it boasts a long-distance visible range and can accommodate large-scale city-level brand campaign activations.
Classified as a medium placed along an enclosed, unavoidable traffic route, it offers no detour options for passengers entering, exiting or transferring between lines, delivering mandatory close-range immersive exposure. Featuring a steady soft-light underground environment and fine-pitch high-definition screens that render delicate visuals, the medium secures longer gaze and dwell times from passengers while they walk or wait, enabling deeper retention of communicated information. It is highly suitable for fan support campaigns, nuanced brand image showcases and the dissemination of intricate visual content for cultural and entertainment IPs.
As the sole underground passage connecting the metro station to the commercial district, the station-installed LED displays carry inherent mandatory exposure characteristics—passenger flow cannot avoid exposure to these media assets. Outdoor screens at station entrances and exits capture the first wave of foot traffic heading into the commercial precinct, securing the critical first impression upon entry to the district. Delivering close-range immersive viewing, these screens command unavoidable visual attention as passengers wait, walk or swipe transit cards to pass through. The extended dwell and viewing durations outperform those of transient outdoor pedestrian audiences, resulting in substantially higher audience value compared to conventional metro station advertising media.
Relying on Chunxi Road Interchange Station of Metro Lines 2 and 3, the location sits close to all metro entrances and exits, offering seamless connections to top-tier commercial clusters including Chunxi Road Pedestrian Street, Taikoo Li, IFS and Yinshi Plaza. It serves as the primary visual gateway through which tourists and local residents access Chengdu’s core business district. Boasting the city’s premier transportation network and massive foot traffic base, the station records a daily passenger flow of over 300,000, with peak volumes exceeding 500,000 during holidays, making it a core media spot with the densest foot traffic and the most indispensable exposure within the business district.
Situated along the sole mandatory passage for metro transfers and entry/exit, passenger flow cannot bypass this area, enabling 100% forced audience reach. Passengers spend far longer dwell and viewing time here than they do with mobile outdoor large screens, leading to deeper brand memorability. It captures consumers’ first visual touchpoint upon entering the high-profile Chunxi Road business district, facilitating the establishment of brand awareness ahead of competitors with an irreplaceable positional advantage. The crowds here are keen on social check-ins and online sharing, constituting a precisely targeted, high-value audience for youth-focused brands, cultural and entertainment marketing, and trend-driven product promotion.
This LED display functions not merely as a traffic media channel, but also as an emotional communication interface linking the city’s cultural landmarks, premium lifestyle circles and daily commuting scenarios. It delivers underground urban marketing solutions for brands that carry warmth, depth and conversion potential. With an average passenger dwell time of 40 to 60 seconds, a complete and efficient advertising viewing cycle is formed, vastly outperforming fragmented exposure afforded by ground-level outdoor media.
