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Area: | Type:aircraft | Frequency:0 |
Address: | Format:boarding pass | Duration:/ |
Location: | Min Qty:100000 | |
Size:/ | Min Period:month |
During the flight, passengers are in a non-network environment, their attention is more concentrated, the boarding pass is repeatedly checked as a necessary certificate, and the frequency of advertising contact is as high as 8 times per flight.
The boarding pass has both practicality and information-carrying functions, and passengers need to contact the advertising content in the process of check-in, boarding, and saving the voucher to form a natural reach.
As the only ticket medium in the passenger's itinerary, the boarding pass has no competition and interference from similar advertisements and monopolizes the user's visual focus.
Some passengers will keep their boarding passes as a souvenir, and the advertising life cycle will be extended, forming a secondary communication opportunity.