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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：169 Qingchun Road, Shangcheng District | Format：Light box | Duration：0 |
| Location：Wahaha Tongle Grand Hotel | Min Qty：1 | Operating Time：0-24o'clock |
| Size：11mX 13.8m=151.8㎡ | Min Period：year |
Located in the core of Hangzhou's Qingchun Financial Business Circle, at the southwest corner of the intersection of Qingchun Road and Zhongshan North Road, directly facing two-way traffic and pedestrian flow on a main road, with a wide, unobstructed view, clear visibility from 50–200 meters. It is adjacent to the Zhonghe Elevated Qingchun Road on/off ramps, connecting the two core business circles of Wulin and Hubin, east to Qianjiang New Town, and north to the Chengbei hub. With a high mandatory reach rate, it is a rare rooftop billboard resource on a main road in the city center.
The hotel is located in the core business circle of Qingchun Road in Hangzhou's old city. The surrounding commercial area is well-developed, transportation is very convenient, and the hotel itself provides parking spaces. As a popular and long-established local dining landmark, it attracts a stable flow of high-quality customers both on weekdays and holidays. Advertising here can provide all-day coverage to the large number of diners and passersby, offering very high local brand penetration.
Qingchun Financial CBD features a cluster of high-end office buildings, with over 60% of the population being white-collar/business people aged 25–45, who have strong spending power and decision-making ability. The daily reach is 150,000 people, with Metro Lines 2 and 5 and multiple bus routes providing access to commuters, shoppers, tourists, and patients. Business flow is balanced on weekdays, leisure flow on weekends, and annual traffic is stable. In the core business area, billboard CPM is 47%–63% higher than in ordinary areas, with a lower cost per thousand impressions and higher cost-effectiveness.
This location is situated at the geometric center of Hangzhou's main urban area, occupying the core intersection of the Qingchun Financial Business Circle. It serves as a key traffic node connecting Hangzhou's three major core areas and is adjacent to the entrance and exit of the Zhonghe Elevated Road and Qingchun Road. Traffic and pedestrian flows throughout the city converge and disperse here. As a rare rooftop advertising spot on the main road of the city center, the location enjoys a high vantage point with unobstructed, wide views. Visibility for both vehicles and pedestrians in both directions can reach up to 200 meters, providing excellent dynamic exposure. It is an irreplaceable landmark-level outdoor media resource in the core area of the old city.
This site is part of Hangzhou's core urban area as a rare and compliant outdoor media location. Major resources within the core business circle are strictly controlled and limited, highlighting the scarcity and exclusivity of this location. It is suitable for advertising across all categories, including finance, automotive, real estate, high-end beauty, luxury goods, and urban cultural tourism. Leveraging the landmark status of the city center intersection, it can achieve high-intensity offline exposure and also trigger social check-ins and online secondary sharing through its connection to trendy city business districts, effectively enhancing the brand's premium image and city-wide recognition, making it an excellent medium for building brand influence in the city.
This lightbox is a rare landmark-level outdoor media in Hangzhou's core urban area, combining unmatched location, high-value stable traffic, low maintenance with high cost-effectiveness, strong brand premium, and asset appreciation potential. It is suitable for long-term holding, stable returns, and strategic brand positioning, serving as a premium outdoor media and asset allocation option for deepening the Hangzhou market and enhancing city influence.
