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| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：The intersection of Qiushi Elevated Road and Zhonghe Elevated Road in Shangcheng District | Format：Light box | Duration：0 |
| Location：Qiushi Elevated Road China Knitwear City | Min Qty：1 | Operating Time：0-24o'clock |
| Size：15.05m x 6.2m=93.3m² | Min Period：year |
The exterior facade of China Knitting City, located at the intersection of Qiushi Elevated Road and Zhonghe Elevated Road in Shangcheng District, is adjacent to the main road of the Qiushi Elevated and is a landmark at the core traffic hub of Hangzhou’s main urban area. It experiences dense two-way traffic, covering flows from Qianjiang New Town, Binjiang Technology Park, and the city center. The audience has high income, high consumption power, and strong decision-making ability; over 60% are a 'three-high' group. Commuter traffic ensures frequent repeated exposure, multiple daily impressions, strengthening brand recognition and boosting conversions.
As a main urban artery connecting the east and west of the city, it faces traffic directly, is unobstructed, and offers an excellent long-distance elevated driving sightline, clearly identifiable from 300 meters away, with high brand memorability. Daily traffic volume is significant, and peak periods see substantial congestion, providing a consistent and high-intensity vehicle exposure base for billboards. The Qiushi Elevated Road sees an average daily traffic of 100,000 vehicles, with bidirectional peak-time congestion enforcing long-term exposure.
The billboard is situated in a densely populated area where pedestrian movement is relatively slow. Audiences passively receive advertising information while queuing, waiting, or resting, effectively avoiding information being actively skipped. The effective ad reach rate exceeds 85%, with the core audience aged 18-45, middle to high income, high consumption capability, including sports enthusiasts and young people, with strong purchasing intention and high brand acceptance.
Relying on the well-established landmark facade of China Knitting City, it is a rare outdoor billboard media on Hangzhou’s major north-south traffic artery, occupying the prime visual points through which vehicles in the main city must pass. The exposure coverage is wide, and the communication stability is strong, making it a benchmark-level advertising resource on the city’s core elevated roads.
As a major traffic artery running north to south through Hangzhou, converging a vast volume of daily commuting and cross-district traffic, it can provide brands with very high exposure frequency and wide coverage. Qiushi Elevated Road is an important component of Hangzhou’s 'Two Rings, Five Verticals, Eight Horizontals, Eight Connectors' expressway network and one of the city's north-south central axes. The lightbox media can achieve highly valuable and precise vertical audience reach.
The media is located at a core intersection of dual elevated roads, with a road network radiating throughout the city. It connects east to the Qianjiang New Town business core, south to the Binjiang digital and tech innovation area, north to the Wulin old city business district, and west to the Zhijiang cultural and tourism area, making it a key hub for vehicle flow in the main urban area of Hangzhou. The placement faces two-way traffic directly, with no building or greenery obstructions, aligning with drivers’ line-of-sight. During peak traffic periods, it can achieve long-duration, mandatory, immersive exposure with high-frequency coverage of commuting traffic across the city.
The lightbox media at Qiushi Elevated Road near China Knitting City not only enjoys the large traffic flow of the main city arteries but also possesses multiple compounded advantages, including 'precise commercial and industrial audience targeting, dynamic visual impact, all-day display, and prime location endorsement.' As a dual elevated road landmark near China Knitting City, the media’s value is tied to urban development and is suitable for brand image promotion, new product launches, festive activities, and other diverse scenarios, fitting the needs of top-tier clients across industries.
The media precisely reaches high-spending, high-decision-making, high-net-worth audiences such as business elites in Qianjiang New Town, highly educated internet professionals in Binjiang, and high-end permanent residents in the main city. The audience quality is excellent, repeat reach is high, and it can quickly strengthen urban brand awareness.
