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| Area：Zhengzhou | Type：Outdoors | Frequency：0 |
| Address：No. 58, Jingguang South Road, Erqi District | Format：Light box | Duration：0 |
| Location：Jiangtai Tianyu International Plaza | Min Qty：1 | Operating Time：18-22o'clock |
| Size：19m（w）x9m（h）= 171㎡ | Min Period：year |
At the northwest corner of the intersection of Jingguang Expressway and Changjiang Road, traffic flows in both directions without obstruction, offering a wide view and long visibility. Erqi New City is the dual core business district of Railway Station West Square, adjacent to Erqi Wanda, the golden central axis in the southern part of the city. There are no competitors in similar large-size lightboxes in the area. Its scarcity determines its long-term value retention. Guarding Jingguang Expressway and Changjiang Road, it offers unobstructed traffic in both directions with a visibility exceeding 500 meters, making it a must-pass route for southern Zhengzhou city entry and exit, with strong traffic stability and strong cyclical resilience
The site is located at the crossroads of Zhengzhou's north-south main road, Jingguang Expressway, and east-west main road, Changjiang Road. It is a core southern urban passage with a large and stable traffic base, covering four core customer groups: commuter traffic, commercial passengers, business office workers, and nearby permanent residents. It is also adjacent to Jingguang South Road Station on Metro Line 5, surrounded by multiple city bus routes, forming a multi-dimensional transportation network that gathers massive and stable passenger and vehicle flows
The surrounding high-end communities are densely clustered near middle schools and hospitals, with dual coverage of both permanent residents and mobile customers. Daily foot traffic is 200,000 and 300,000 vehicles per day. Jingguang Expressway commuter drivers and more than 10 bus lines serve Jingguang South Road Station on Metro Line 5, providing transportation hub-level traffic. It has a large exposure base and high conversion rates. The plaza faces the street in the front row, with no building obstructions or competition from similar media to dominate the visual focus
The lightbox at Zhengzhou Jiangtai Tianyu International Plaza is a high-quality outdoor media asset characterized by “scarce location, high traffic, low maintenance, and stable returns.” It possesses both short-term cash flow returns and long-term asset appreciation, making it suitable for long-term holding or conservative investors. The annual average comprehensive return can reach 15%–20%, making it a “value lowland” in the southern outdoor advertising market of Zhengzhou.
As a traffic hub in the southern part of Zhengzhou, the lightbox has a strong visual impact with a daily flow of 720,000 people and vehicles. Media resources placed in this area can directly benefit from the powerful brand radiation effect of this landmark large screen. Whether it is the daytime commuter traffic or evening leisure visitors, the advertisement receives high-frequency, compulsory visual exposure, resulting in extremely efficient brand visibility.
Relying on its irreplaceable core location on the city’s main arterial road, ultra-large unobstructed display surface, and stable round-the-clock traffic, this lightbox breaks the limitations of traditional outdoor advertising exposure. It offers dual value in brand image presentation and scene-driven conversion. Compared with other outdoor media in the same area, it has strong visual impact, wide audience coverage, low operating costs, and low vacancy rates. It is suitable for advertising for brands across all industries, including automotive, real estate, finance, home furnishing, fast-moving consumer goods, and catering, making it a high-cost-performance and high-investment-value advertising spot in the southern Erqi district of Zhengzhou.
