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- Media Map
| Area：Wulumuqi | Type：Outdoors | Frequency：0 |
| Address：Urumqi Tianshan Airport T4 | Format：Light box | Duration：0 |
| Location：Domestic Departure Area 3L Floating Island Mezzanine | Min Qty：1 | Operating Time：0-24o'clock |
| Size：12.46*3.26m*1 | Min Period：year |
Located on both sides of the 3L departure floor's floating island mezzanine, this is the essential path for passengers checking in and heading to security checks. It reaches over 100,000 people daily, covering all domestic departing passengers. The oversized, highly visual display is unobstructed and visible from a distance. Combined with the airport's high-brightness lighting, brand information is broadcast 360° with no blind spots, reaching all domestic departing passengers with high frequency and long duration exposures for deep penetration of brand messages.
This location enables two-way synchronous exposure. Whether passengers face forward or pass by sideways, they cannot avoid the advertisement content, creating an "immersive viewing while moving" experience. It is the only mandatory exposure path from check-in to security checks, with no detours and no blind spots. The visual impact reaches over 95%. There are no columns or walls blocking either side of the mezzanine, ensuring transparent space and long-distance visibility. Passengers repeatedly encounter the display while walking, with long dwell times, resulting in high memory retention without interference from similar competing products.
Relying on the advantages of Tianshan Airport's 4F-level international aviation hub, the terminal has a large passenger flow base with a stable traveling population. It can reach 100,000 high-end travelers daily. The location occupies the core mandatory paths of check-in, security, and boarding, serving as the only passage for domestic departing passengers. Coverage is 100%, with exposure without blind spots or diversions, making it a prime core location for capturing airport passenger traffic. The display is visible from a long distance during passengers’ movement, with repeated exposure and longer memory retention.
The 3L floating island is located in the core area of the domestic departure zone at Urumqi Tianshan International Airport Terminal 4. It is a floating island-style check-in unit in the “Main Hall Three Fingers Corridor” layout. The light boxes on both sides of the mezzanine are set in the auxiliary corridor area above the floating island structure, positioned in the mid-section of the passenger flow from the check-in counters to the security checkpoint, forming a visual focal point in the vertical passenger flow. This location differs from the island head light boxes in T3; its spatial attribute is “suspended on the side wall of the mezzanine,” not directly facing the front, but forming a surrounding visual coverage through lateral extension.
The domestic departure zone can accurately reach high-spending travelers, including business travelers and tourists. The audience quality is relatively high. The departure area is usually a necessary place for passengers to check in and wait for security checks. Passengers stay here for a relatively long time, making light box advertisements likely to attract mandatory visual attention. With its large size and core flow location, it also has very strong visual impact.
Relying on the airport’s top traffic and high-end environment, it strengthens high-end brand recognition and enhances brand influence. The audience mainly consists of business elites, government and corporate personnel, and high-spending passengers. Over 65% are middle-high income, with strong spending and decision-making power, suitable for high-end brands, real estate, tourism, and regional government and corporate promotions. CPM costs are low and conversion rates are high. The T4 core area light box positions are rare, highly exclusive, and allow early market capture.
This light box is a high-quality airport media asset that combines the five dimensions of traffic, audience, location, scenario, and scarcity. In the short term, it can obtain stable high rental returns, and in the long term, it enjoys resource appreciation and brand premium. It is a low-risk, high-certainty investment target based in Xinjiang and radiating to Central Asia.
