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| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：No. 188, Feicui Road, Shushan District | Format：led | Duration：15s |
| Location：Hong Kong and Macau Square | Min Qty：1 | Operating Time：9-21o'clock |
| Size：20.82m×11.6m =241.51m² | Min Period：month |
Located at the intersection of Feicui Avenue and Furong Road in the Hefei Economic and Technological Development Zone, it is a core link connecting the Development Zone and the Administrative Area. It serves as a large shopping mall covering the Jingkai, Administrative, and Shushan districts, integrating shopping, leisure, entertainment, office, and medical services. It sees an average daily foot traffic of 200,000 and vehicle flow of 200,000, covering 30 mature communities, 10 universities, and the Second Affiliated Hospital of Anhui Medical University, with a service population exceeding 1 million.
Situated at the golden intersection of Feicui Road and Furong Road, it firmly stands in the fusion area of the Development Zone, Administrative Area, and Shushan District. It is a major passageway in the southwest urban area of Hefei, with dense vehicle and pedestrian traffic. Adjacent to the city's main roads, it offers wide, unobstructed views and excellent bidirectional visibility, firmly occupying the region's prime visual spot. There are few similar large outdoor screens nearby, resulting in low market competition and a stable position for exposure.
It is directly above Exit 4 of the Second Affiliated Hospital Station of Metro Line 3. Exiting the station, the screen is immediately visible, seamlessly capturing commuting traffic from the metro. As a street-facing core screen near the metro exit, the outflow of passengers is clearly visible, effectively absorbing transit commuters. Surrounding bus routes are all well-connected, linking citywide commuters and gathering diverse groups such as regular shoppers, patients, university students and staff, and community residents. The passenger flow is large and stable, continuously attracting vast natural foot traffic throughout the day.
Thanks to its superior location and enormous natural foot traffic, it has become a core platform for many brands to efficiently reach regional consumers. The large screen faces directly the Second Affiliated Hospital of Anhui Medical University, with bustling traffic in front. The daily vehicle traffic reaches up to 200,000, providing extremely high visual exposure.
The media advantages of the LED large screen are very prominent, perfectly integrating the dual attributes of 'high exposure at a transportation hub' and 'strong consumption in a mature business district.' Within a 3 km radius, it is the only 240㎡ outdoor HD LED screen, with no competitors of the same scale, monopolizing the core visual position of outdoor advertising in the southwest urban area. Its scarcity is high, and its bargaining power is strong. Brands advertising here can not only efficiently reach the consumer population in southwest Hefei but also leverage the bustling atmosphere of landmark commercial complexes to effectively enhance market trust and a high-end image for the brand.
Built on the exterior façade of the mature Hong Kong-Macau Plaza urban complex, it serves as a landmark-level outdoor LED media at the junction of three districts in southwest Hefei and a core high-traffic screen by the subway entrance. As a rare large outdoor communication medium in the southwest business district, it is adjacent to the Second Affiliated Hospital of Anhui Medical University, covers a massive flow of people from nearby communities, universities, and innovation parks, and combines city gateway exposure with commercial district consumer traffic attraction, making its location exposure advantages irreplaceable.
As a benchmark outdoor media in the southwest business district of Hefei, it possesses four core communication values: full coverage of the three districts, precise audience targeting, long-term stable exposure, and social media amplification. With high exposure, strong reach, and precise targeting of mid- to high-end consumers, it serves as an important node for regional brand communication. The ultra-large HD screen delivers strong visual impact, ample viewing angles for vehicles and pedestrians, memorable brand impressions, and high-frequency long-term rolling playback, achieving pervasive exposure throughout the area.
The large screen is a core asset in the southwest business district with advantages in scarcity, traffic quality, hardware specifications, and return cycle. Leveraging the location at the junction of three districts, million-level high-net-worth traffic, and screen monopoly, it offers fast short-term returns, stable long-term profits, and strong asset appreciation, making it a premium investment target for outdoor advertising.
