- Photos
- Specs
- Advantages
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- Media Map
| Area：Hefei | Type：Outdoors | Frequency：120 |
| Address：Northwest side of the intersection of Fanhua Avenue and Susong Road | Format：led | Duration：15s |
| Location：Anhui Vanke Industry-Finance Center | Min Qty：1 | Operating Time：9-21o'clock |
| Size：35.2m×8.8m =309.7m² | Min Period：month |
The intersection of Prosperous Avenue and Susong Road sees an average daily traffic of 200,000 vehicles. Traffic surges during morning and evening rush hours, weekends, and holidays, with an annual reach exceeding 700 million people. Unobstructed views ensure 100% exposure. Metro Line 5 is operational, Line 7 is under construction, with a dual rail intersection, high-speed rail South Station, and a ring expressway providing 15-minute access to the city’s core areas. Pedestrian and vehicle flow continues to grow. The 309㎡ giant screen offers high-definition quality with strong visual impact and memorable imagery, providing 13-13.5 hours of daily playback, reaching a vast volume of traffic frequently, achieving full city coverage and deep penetration in the southern area.
The surrounding area not only gathers high-end brand 4S stores and headquarters such as Mercedes-Benz, BMW, and NIO, but also office buildings, residential and commercial clusters. The high-end business atmosphere is strong with no competing large screens nearby. It is adjacent to the high-speed rail South Station and the passenger transport South Station, connected to the ring expressway, with a 'four horizontal and four vertical' road network, providing 15-minute access to the government district, Binhu New District, and the old city, covering commuting, business, and cultural tourism across the city.
Renowned for its ultra-large size and high-definition quality, it produces a strong visual impact. With its impressive visual scale and superior location, it has become the top choice for many well-known brands for commercial display and advertising. The large screen is massive and has unobstructed surrounding views. Whether driving along Prosperous Avenue or working and shopping nearby, this screen firmly captures the attention of passing pedestrians and drivers.
Located on the northwest side of the intersection of Fanhua Avenue and Susong Road in Shushan District, Hefei, it is a city-level outdoor high-definition LED media screen at the core intersection of Binhu, Zhengwu, Baohe, and Economic Development zones. As the gateway media screen of the southern business district of Hefei, it leverages the high-end potential of the approximately 600,000-square-meter Wantou Vanke Industrial and Financial Center complex, occupying a prime location in the 'geometric heart' of Hefei's South Yanhuhu High-Speed Rail area. It has become a premium outdoor advertising platform with high exposure value in the southern urban area of Hefei, suitable for promoting brand image across all categories, launching new products, event marketing, and city cultural and tourism public service campaigns.
With abundant traffic from the city's main roads, daily traffic flow is dense and stable. During peak hours and holidays, traffic volume rises sharply, allowing continuous engagement with passing pedestrians and drivers throughout the day. The long-distance driving visibility ensures extended viewing time, high ad completeness, and widespread, frequent, sustained exposure, with coverage radiating across the city. Its location at a core intersection with a high-end business district makes creative content likely to attract passersby for check-ins and second-wave short video sharing, naturally generating traffic amplification effects. Online and offline synergy further expands brand influence, providing an additional 30% exposure.
As the gateway-level outdoor media in southern Hefei, it embodies four core values: empowering high-end brands, long-lasting city-wide exposure, precise community targeting, and viral social dissemination. The site features an unobstructed view with no tall buildings blocking visibility, excellent long-distance and bidirectional viewing effects, no competing screen of the same specification within a 3-kilometer radius, and exclusive control over exposure resources at the core intersection. The oversized high-definition screen delivers strong visual impact, ample viewing angles for long-distance driving, high ad memorability, and strong communication penetration.
