- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Changchun | Type：Outdoors | Frequency：0 |
| Address：No. 3518, Renmin Street, Nanguan District | Format：light show | Duration：30s |
| Location：National Financial Center | Min Qty：1 | Operating Time：18-22o'clock |
| Size：北：70m(W)*200m(H)=14000㎡南：70m(W)*80m(H)=5600㎡ | Min Period：sun |
Located at the intersection of Renmin Street and Jiefang Avenue in Nanguan District, Changchun, at the geometric center of Changchun and the convergence of political and financial cores, this place is not only the financial heart and administrative center of Changchun but also an absolute transportation hub of the city. With a 360° unobstructed view and a 10 km visible circle, it covers the city center, Nanguan, Chaoyang, and the core area of High-tech Zone, with a daily average of 100,000 subway passengers, 400,000 total foot traffic, 50,000 vehicle passes, reaching 146 million people annually.
Thanks to its location in the core business district, the surrounding daily foot and vehicle traffic exceeds 300,000 people. At 226 meters, it is the tallest pure steel structure in Jilin and an absolute high point on the city skyline, with a 10 km unobstructed visibility circle. It is the only "Peak of Changchun" light and shadow landmark in the city, with a highly precise target audience, mainly white-collar workers, business people, and high-spending groups. The audience matching here is extremely high, and the advertising conversion potential is enormous.
The media occupies the geometric center of Changchun city and the hinterland of the political and financial dual cores, located at the core point of the city's main road intersection. The view is wide open without obstruction from any high-rise buildings, featuring a 10 km ultra-long visibility range and 360° all-round exposure with no dead zones. It is adjacent to the Jiefang Avenue transfer station of Metro Lines 1 and 2, with an underground passage directly connecting subway passenger flow, seamlessly linking commuting flows across the city. Within a three-kilometer radius, it gathers provincial government offices, the Northeast headquarters of major banks, Zhuozhan business district, Chongqing Road business district, Jilin University, Northeast Normal University, and other core facilities. It is the most recognizable night view in Changchun, the core landmark media with the highest exposure priority, and has no similar competing products to split the audience.
Located at No. 3518 Renmin Street, Nanguan District, Changchun, it is the tallest pure steel structure skyscraper in Jilin Province, a landmark on Changchun's city skyline, and the top CBD building light-and-shadow media in the core area of Northeast China. The project is a key project for Changchun's night economy and urban lighting, creating an immersive city light-and-shadow matrix with an ultra-high-rise circular facade visible across the entire city center. It mainly promotes high-end brand image, urban cultural tourism publicity, and naked-eye 3D event marketing, serving as a dual-core communication platform for Northeast Asia's snow and ice tourism and urban business, with media specifications and impact consistently ranking in the first tier of outdoor media in Northeast China.
Its light show uses the giant light-guiding panels on the exterior facade as the core medium, with the highest display point reaching 184 meters, capable of supporting high-precision dynamic images. Whether gradient, flickering, or flowing visual effects, it can create a strong visual focus at night, bringing an unparalleled visual impact, making it very suitable for brand image display and large-scale event promotion.
This light show combines three core values: urban public service publicity, high-end brand empowerment, and social viral communication. Relying on the ultra-high circular panoramic screens, immersive naked-eye 3D light-and-shadow effects, and exclusive snow culture IP, it differs from traditional outdoor media, with extremely strong visual impact, easily prompting spontaneous check-ins by citizens and tourists and secondary online dissemination, greatly enhancing brand exposure and communication depth. It is a rare top-tier outdoor media resource in Changchun and even the greater Northeast region for high-end brand image building, deepening the local market, and linking city cultural tourism promotion.
