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| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 363, Shifu Road, Shenhe District | Format：Naked eye 3D | Duration：15s |
| Location：Liaoning Grand Theatre | Min Qty：1 | Operating Time：7-22o'clock |
| Size：20m(W)×15m(H)=300㎡ | Min Period：month |
Located on the east side of Shifu Square and at the north end of Qingnian Street in Shenyang's Shenhe District, the exterior of the Liaoning Grand Theatre serves as an outdoor visual landmark and traffic entry point in Shenyang's core business district. It is the four-core center of Shenyang's geography, politics, economy, and culture, integrating Shifu Square, Qingnian Street, and the Liaoning Grand Theatre in a trinity. It is Shenyang's only landmark-level outdoor location with no possibility of adding more, featuring strong resource monopolization and long-term value preservation.
As a core node of Shenyang's 'Golden Corridor Project,' this area is the intersection of politics, culture, and commerce, located along the main Qingnian Street and Shifu Road, with an average daily pedestrian flow of about 350,000 people and vehicle flow of about 200,000 vehicles, covering city landmarks such as Hang Lung Plaza and Zhuozhan Shopping Center. The surrounding area gathers high-end office buildings, large shopping malls, and cultural venues, generating huge daily pedestrian traffic and covering diverse groups including urban white-collar workers, government personnel, tourists, and families. It allows for high-frequency, precise brand exposure with a strong consumer capability and outstanding commercial value.
Directly accessible from Metro Line 2 Shifu Square Station, it creates a mandatory viewing scenario with an arrival rate of over 90%, along with more than 10 nearby bus lines. Traffic lights and slow road sections form scenarios of mandatory viewing with extremely high arrival rates, with 15 seconds per clip, 120 cycles per day, single clip daily reach of at least 300,000 people, and an average stop time of over 40 seconds. Repeated exposure occurs in commuting, business, and leisure scenarios, with an average daily contact frequency of at least three times, covering city landmarks such as Hang Lung Plaza and Zhuozhan Shopping Center. In the evening, the square is densely populated with leisure pedestrians, providing all-day high exposure with continuous coverage. Compared to traditional LED screens, memorability is increased by 60%, and its attention-grabbing and communication power far exceed ordinary outdoor screens.
Situated on Qingnian Street, the city's main welcoming thoroughfare, the daily traffic flow is enormous. The intersection has ample stop-and-go time, forming a naturally enforced viewing scenario, with unobstructed vehicle sightlines, allowing clear capture of the large screen from a distance. At the same time, it gathers leisure crowds in the square, people handling government affairs, business office workers, and cultural tourism visitors. Traffic is continuous during commuting peaks, daily travel, and evening leisure, with both online and offline audiences overlapping, covering all major areas of the city.
Zhongjie, as China's first commercial pedestrian street, has a massive daily footfall. The screen is located at the core of the intersection, enabling massive exposure and forced engagement. As a landmark commercial complex in this business district, its façade is usually equipped with large high-definition screens, frequently reaching high-net-worth business professionals and high-end consumer groups, attracting young tourists for check-ins and giving brands deep cultural connotations.
With 4K HD + pure glasses-free 3D, it delivers immersive effects like images popping out of the screen, floating depth, and spatial penetration without the need for glasses. Built on the exterior of the Liaoning Grand Theater, it provides a strong visual impact, quickly capturing the attention of passersby. High-quality 3D content easily encourages viewers to film and share on social platforms like Douyin and Xiaohongshu, forming a viral chain of 'check-in—sharing—secondary exposure.' Free exposure and word-of-mouth ROI are far higher than traditional media.
The only cultural landmark glasses-free 3D screen in Shenyang city center, located at the municipal plaza with dual traffic entrances on Qingnian Street, combines government and business image promotion, high-end brand communication, and cultural tourism check-in value. It is suitable for advertising in government promotion, finance and real estate, luxury cars, cultural tourism, and luxury brands.
