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- Media Map
| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 3 Youhao Street, Shenhe District | Format：led | Duration：15s |
| Location：Chengjian Building Jilin Bank | Min Qty：1 | Operating Time：7-22o'clock |
| Size：30.1m(W)×16.9m(H)=509㎡ | Min Period：month |
The exterior north façade of the Chengjian Building at No. 3 Youhao Street, Shenhe District, Shenyang, directly faces the North Station South Square, at the prime intersection of Beizhan Road and Youhao Street. It serves as the first visual contact point for entering or leaving Shenyang and the Shengjing gateway large-screen display. The screen faces the square with an unobstructed single display, presenting a square and grand layout, clearly visible from a long distance without any building obstruction. It is visible from 50–1000 meters away, with full coverage for vehicle, pedestrian, and square traffic sightlines.
North Station is one of the six major hubs in Northeast China and one of the five largest railway hubs in the country, with an average of 150,000 passengers per day and tens of millions annually. The large-screen display has an average daily exposure of 800,000 people, showing full-color dynamic video and high-definition images and text. The advertising recall rate is 300% higher than traditional outdoor media, with significantly longer viewing times and a lasting brand impression. It has ultra-long duration and high-frequency 15-second segments, with 120 plays per day on average, achieving high-density reach and repeatedly reinforcing memory.
This media exclusively occupies the core C position of Shenyang North Station high-speed rail hub, surrounded by a multidimensional transport network of high-speed rail, subway, and buses, with dozens of city bus routes. It gathers passenger flows from arrival, departure, waiting, transfers, and commuting scenarios. The large screen faces the open view of North Station South Square with no building obstruction, providing triple-coverage sightlines for pedestrians, vehicles, and people staying in the square, creating a mandatory visual exposure effect. It is a core window for Shenyang to showcase its urban image and brand strength.
Located in the city’s core hub and financial CBD with three-layer overlap of subway coverage, the transportation hub is integrated with high-speed rail, subway, and bus connections, seamlessly linked. Subway Lines 2 and 4, along with dozens of bus routes, ensure full-chain mandatory exposure.
Shenyang North Railway Station is one of the most important railway hubs in Northeast China. Unlike the crowded ground-level perspectives in front of the station, the LED screens on the exterior facade of the building usually have a relatively high visual height, allowing them to avoid obstruction by crowds and achieve long-distance visibility. Whether it is passengers entering or leaving the station, or taxi, ride-hailing, and bus passengers waiting in the square, this location naturally falls within their line of sight and has a strong compulsory viewing effect.
The station's passenger volume reaches up to 240,000 per day and is mostly concentrated in the North Station square area, where the audience density is extremely high and the audience types are diverse. The main audience groups of the North Station include travelers coming in and out of Shenyang, students, business people, white-collar workers working in Shenyang, and migrant workers, covering various types and levels of consumer groups in society. A 509㎡ high-definition giant screen in the Northeast hub ensures exposure to millions; it targets high-end business and travel groups and serves as a city gateway landmark, making it an essential core location for outdoor advertising in Shenyang.
Located in the financial core area around the North Station, surrounded by banks, office buildings, and five-star hotels, the area has a strong high-end business atmosphere, helping brands achieve high-end upgrades and maximize exposure value within target circles. Long-term brand placement improves brand recall, memory, and conversion rates by 300%, with advertising ROI far exceeding the industry average. Scarce resources are locked in long-term, establishing competitive barriers, capturing user awareness, and forming brand monopoly.
Leveraging the advantage of Shenyang North Station as the core transportation hub in Northeast China, the station sees an average daily passenger flow of 150,000, and an annual passenger volume of tens of millions. The large screen achieves considerable daily exposure, with the audience mainly consisting of high-end business travelers, intercity tourists, and urban commuting middle-class consumers. The audience quality is high, and their consumption potential is strong, making it suitable for precise promotion of high-end brands.
