- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 6, North Second Middle Road, Tiexi District | Format：led | Duration：15s |
| Location：Xingmoer Shopping Center | Min Qty：1 | Operating Time：10-22o'clock |
| Size：20m(W)*12m(H)=240㎡ | Min Period：month |
The wave-shaped facade of the shopping center extends along the two main roads, Beier Road and Xinghua Street, vertically covering the main building, directly facing vehicle and pedestrian traffic. Media locations directly face a massive amount of traffic and pedestrians, covering nearby communities around IKEA and the commuting population, providing 24-hour continuous brand exposure. With the home furnishing and building materials business district, large communities, and commuting population, the exposure coverage is wide and the audience base is large, offering strong brand promotion and urban communication value.
Located approximately 300 meters from Beier Road Station on Metro Line 9, the surrounding 3-kilometer area covers about 860,000 residents. As a prominent building on a main city road, its LED screen can effectively cover dense vehicle and pedestrian traffic along the road, providing a strong visual impact and creating an "exclusive media position," avoiding the high-density competition in the downtown business district, and achieving low-interference, high-memory brand reach.
The core of Tiexi's top-tier business district, together with IKEA, Red Star Macalline, and MixC, forms a western commercial cluster, with an average daily customer flow of 100,000 and an annual customer flow of 35 million. The surrounding 3-kilometer area covers about 860,000 residents. As a prominent building on a main city road, its LED screen can effectively cover the dense traffic and pedestrian flow along the road, providing a very strong visual impact. The effective exposure duration and repeated reach rate of LED advertising are far higher than those of ordinary shopping malls.
The exterior LED curtain wall is a unique feature of the mall, different from conventional commercial screens. It has the qualities of an internet-famous landmark, with strong communicability, quickly boosting the brand's regional visibility. The outdoor screen captures city public traffic, attracting external visitors, while the indoor matrix deeply engages precise in-mall consumer groups, forming a complete marketing chain of 'external traffic attraction and internal conversion.' It can comprehensively meet diverse marketing needs such as brand promotion, event promotion, and new product launches.
As a core specialty media of the mall, the Xingmo'er outdoor LED screen is one of the longest commercial LED curtain walls in China, seamlessly integrated with the building's wave-like exterior. It covers the mall's main street-facing facade, directly facing the city's main road, with unobstructed views and excellent viewing angles. The large screen uses high-definition full-color display technology, supporting all-day continuous playback with clear and transparent daytime images, and a visually impactful fully illuminated display at night, making it an iconic nightscape in the Tiexi business district.
At the intersection of Beier Road and Xinghua Street, with a direct view of the main road, unobstructed, and 270° visibility, combined traffic of cars, pedestrians, and commuters overlaps, covering the mall's entire active line. This allows close-range, high-frequency engagement with precise consumer groups, forming a closed loop: outdoor traffic attraction → internal penetration → consumption conversion. The advertising conversion rate is 3–5 times higher than static media, and promotional reach efficiency increases by 60%.
Xingmo'er LED = Tiexi Landmark, millions of daily exposures, precise middle-class customer base, outdoor traffic attraction, internal conversion, long-term value preservation. It is the highest cost-effective, most certain, and irreplaceable outdoor media investment target in western Shenyang.
