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- Media Map
| Area：Shenyang | Type：Outdoors | Frequency：120 |
| Address：No. 7, Yingpan North Street | Format：led | Duration：15s |
| Location：China Merchants Garden City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：19m(W)×10m (H)=190M² | Min Period：month |
Located at No. 7 North Yingpan Street, Hunnan District, adjacent to the Olympic Sports Center Station on Metro Lines 2 and 9, it is a transportation hub connecting Hunnan with the core areas of Shenhe, Heping, and others. The surrounding area gathers 15 bus routes and Tram Line 5 and features an indoor transfer hub design, allowing it to channel substantial commuter, event, and shopping traffic regardless of weather conditions. It enables full-chain coverage from outdoor passersby exposure to in-mall customers.
The large screen is positioned on a prominent building facade with no tall buildings obstructing it nearby, making it clearly visible from a distance with a wide and open view. The visual effects are excellent both during the day and at night, strongly capturing pedestrians' primary visual attention and maximizing brand display recognition. Both vehicle and pedestrian traffic are dense, gathering commuters, consumers, and event spectators, resulting in a large traffic base and extremely broad audience coverage.
The audience of the media is very diverse, covering families, young and fashionable individuals, as well as nearby community residents. ZhaoShang Huayuan City forms a commercial matrix with Wanda and Daao Lai, with an average daily floating population of 600,000 and 700,000 exposures. Evening peak traffic exceeds 200,000 vehicles, with a forced reach rate of 90%, daily ≥120 cycles of playback, a must-pass TOD path, a 90% reach rate, and 12 hours of golden exposure daily covering all peak traffic periods. It is suitable for advertising in various industries such as catering, retail, and entertainment.
Located at No. 7, Yingpan North Street, Hunnan District, Shenyang, on the main exterior facade of China Merchants Garden City, and relying on the project's iconic Diamond Mountain building shape, it is a landmark-level outdoor high-definition screen in the core of the Hunnan Olympic Sports commercial area. The media exclusively occupies the city's core visual position, enjoying three core advantages: a mature commercial area, dual subway hubs, and cultural and sports traffic. It is a high-quality outdoor advertising medium in Shenyang Hunnan that combines exposure, influence, and cost-effectiveness in communication.
Adjacent to large commercial areas, high-end residences, office buildings, and cultural and sports venues, it overlaps with multiple flows, including daily consumer traffic, commuting traffic, and event traffic, with a large audience base, effectively reaching various high-quality groups. It radiates to surrounding urban white-collar workers, young groups, quality families, and fashionable consumers. The audience has strong purchasing power, trendy consumption concepts, and high acceptance, which is conducive to brand promotion and significant potential for product marketing conversions.
Benefiting from three major advantages: commercial area traffic, transportation traffic, and cultural and sports traffic, the daily flow of people and vehicles is dense, covering three peak periods in the morning, afternoon, and evening, ensuring stable exposure and high frequency of reach. Relying on the iconic Diamond Mountain building facade of China Merchants Garden City, the large screen serves as the core carrier of Hunnan's nightscape landmark. Similar large screens in the region are scarce, with minimal competition and interference, forming an exclusive visual monopoly, capable of achieving stable routine exposure and explosive event-based communication, making it one of the few outdoor media in Shenyang with super traffic explosion potential.
There are very few similar large screens around Garden City, with strong visual monopoly and low interference, resulting in higher brand recall and communication efficiency. With the combined advantages of southern city expansion, commercial area upgrades, night economy expansion, and regulatory rarity, the asset continues to appreciate, making it a preferred investment option that is resilient to economic cycles and depreciation, and preserves value.
