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| Area：Chengdu | Type：Outdoors | Frequency：60 |
| Address：No. 126, Section 1, Renmin South Road, Qingyang District | Format：Naked eye 3D | Duration：15s |
| Location：Lamborghini Center | Min Qty：1 | Operating Time：8-22o'clock |
| Size：43.52m(W)×15.369m(H)= 666.6m² | Min Period：week |
Located in the core area of Tianfu Square, Section 1, Renmin South Road, Qingyang District, Chengdu, it lies at the absolute city center of Chengdu, the geographical center of the CBD with dual cores. It is adjacent to Tianfu Square Station on Metro Lines 1 and 2 and guards the starting point of Tianfu Avenue. With a daily traffic flow of 1.5 million people and vehicles, it serves as a hub for the city's transportation, ensuring a continuous large audience and becoming the preferred stage for high-end brand demonstrations.
As the country’s first ultra 8K three-sided naked-eye 3D screen, it offers a 270° wide viewing angle. Its massive size and ultra-high definition resolution provide an immersive visual experience, attracting countless passersby to stop and take photos, which are then spontaneously shared on social media. Located at the starting point of Tianfu Avenue and the intersection of major city roads, traffic congestion naturally extends viewing time, and the advertisement’s memorability far exceeds that of ordinary media, ensuring high-frequency exposure.
The media is situated on the central axis of Chengdu Tianfu Square, at the starting point of the Renmin South axis and the gateway of Tianfu Avenue. Within 1 kilometer, it covers top luxury hotels such as JW Marriott and Ritz-Carlton, as well as government institutions like the Provincial Government and Provincial People's Congress, precisely reaching high-net-worth individuals and business and political elites. It is an irreplaceable landmark location in Chengdu, connecting commuting traffic across the city. Coupled with two-way traffic on the main urban roads, it naturally extends audience viewing time. The advertisement’s visibility and memorability far exceed those of conventional large screens.
Its investment value lies not only in its stunning visual effects but also in the triple overlapping effect of 'prime location, top-tier traffic, and high-end circles.' With its breathtaking visuals and prime geographical location, it has become a strategic media platform for brands to generate buzz and shape a high-end image. It naturally attracts social media check-ins and has viral social properties. Creative content can easily trigger secondary dissemination on Douyin and WeChat Moments, achieving dual exposure through 'offline hard advertising and online viral sharing.'
The large screen is the country's first naked-eye 3D landmark media, a rare city-center landmark. With top-tier hardware, high-end traffic, and lighting interactivity, combined with policy benefits, it is a compound investment target. Customizable creative light and shadow content can create a city-level visual focus, offering both short-term ultra-high cash flow and long-term asset appreciation. It serves as a core window for top-tier brand communication and city image display in Southwest China.
Relying on a one-of-a-kind city-center location, exclusive 8K three-sided naked-eye 3D hardware, high-end, high-net-worth traffic, and scarce light and shadow interactive IP as four core barriers, while also leveraging the high-end commercial ecosystem of Lamborghini’s integrated complex, the media mutually empowers business, hotel, and cultural tourism sectors, continuously enhancing the influence of the landmark IP and steadily increasing asset value year by year. It provides high-end brands with a full-domain touchpoint model of 'offline immersion and online viral sharing.'
Located at the city core with 270° immersive visuals linked to building light shows, it extends viewing time by 3–5 times, maximizes exposure duration, improves advertising cost-effectiveness, deepens brand impression, and becomes a benchmark for high-end communication in Southwest China.
