- Photos
- Specs
- Advantages
- Value
- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 333, Dongda Road section, Dongda Street, Jinjiang District | Format：led | Duration：15s |
| Location：Halo Shopping Park | Min Qty：1 | Operating Time：10-22o'clock |
| Size：43.2m(22.08+21.12)*10.8 8m=470㎡ | Min Period：week |
Located in the core area of Panzhihua Steel in Jinjiang District, directly above East Dalu Road Station of Metro Lines 2/8, featuring dual subway access and major roadways, intersecting flows of traffic and pedestrians, with high-resolution, high-visibility coverage of city main roads for both vehicle and pedestrian traffic. A single screen has an average daily exposure of over 500,000 times, daily foot traffic of 80,000, and vehicle traffic of 50,000, with attention retention extended by 5-8 seconds and recall rate increased by 300%. The precise targeting and time-specific audience reach provide a premium advantage 50% greater than competitors.
Located at the main street corner of Project A Hall facing the main thoroughfare of East City, it offers excellent visibility and flow of traffic and pedestrians. Overhead dual subway access on the core main road in East City, covering a massive and stable flow of people and vehicles, radiating to high-end residences, business professionals, young trendy individuals, and high-net-worth family clients. These audiences have strong purchasing power and high brand compatibility. With wide exposure and strong memorability, this is a core urban landmark media for the project, achieving a complete communication loop of 'outdoor attraction, indoor conversion.'
As a brand-new urban commercial landmark in East City, Guanghuan Shopping Park naturally generates high attention and check-in traffic. The citywide arrangement of LED media points captures the organic flow of people, utilizing the visibility advantage of outdoor street-facing LED screens and key indoor scenes to create a communication system that expands citywide public traffic while retaining on-site consumer traffic, significantly enhancing the effective reach of advertising campaigns. It is a benchmark digital media resource that integrates city landmark exposure, immersive scene experiences, and high-end brand communication.
The value foundation of LED media lies in its pedestrian flow halo. The shopping park is located at the core of the Jindong business district, leveraging the TOD advantage of Dongda Road Station on Metro Lines 2 and 8, naturally gathering a huge flow of visitors. More importantly, the surrounding customer base comprises elite white-collar workers from Grade A office buildings such as Global Trade ICD and Global Exchange, as well as high-net-worth permanent residents in the Panchenggang area, forming a highly consuming 'golden audience.'
The core of the media's investment value lies in scarce landmark positioning, high-net-worth traffic, full-scenario matrix, low cost and high return, and long-term asset appreciation. It is the only LED media asset in Chengdu's eastern city area that can stably achieve 'landmark-level exposure, social fission, and high-end clientele.' With outdoor landmarks and an indoor full-scale LED matrix, it stands out in terms of communication power and viral potential.
The only dual-landmark LED asset in Chengdu's eastern city is a DOOH digital premium asset that is scarce in the business district, supported by policies, has stable cash flow, and can appreciate in the long term. Unlike traditional ordinary shopping mall advertising screens, this media matrix has five core investment attributes: strong scarcity, high premium, stable revenue, low operational costs, and potential for appreciation, achieving both city-wide public exposure and immersive in-store marketing. The exclusivity of this media matrix asset is extremely strong.
With the advantages of urban landmark traffic, a high-end clientele foundation, scene-based premium capability, leading technical specifications, and mature operational support, it has become a rare, high-return, low-risk, long-term appreciating premium asset in Chengdu's eastern business district.
