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- Specs
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- Media Map
| Area：Chengdu | Type：Outdoors | Frequency：120 |
| Address：No. 3, Section 4, Renmin South Road, Wuhou District | Format：led | Duration：15s |
| Location：Raffles City | Min Qty：1 | Operating Time：10-22o'clock |
| Size：17.6m*12.8m=225.28㎡ | Min Period：week |
Located on the main thoroughfare of Renmin South Road with convenient transportation and dense pedestrian traffic, it enjoys a natural massive flow of customers and high visibility. Above the Provincial Gym Station of Metro Lines 1 and 3, directly accessible to the second basement level, with a daily metro passenger flow of 100,000. Surrounded by 5 bus routes, the daily pedestrian and vehicle flow reaches 500,000, with an annual exposure of over 180 million people. The large and stable flow base ensures that media information can reach a vast and diverse audience.
Situated at the intersection of Section 4 of Renmin South Road and the First Ring Road, connecting Tianfu Square and Tianfu New Area, it is the gateway landmark of the southern CBD, a top window for brand display. The external square is open and unobstructed, with a large screen facing the two-way, 8-lane Renmin South Road, visible for 500 meters, covering both vehicular and pedestrian traffic with nearly 100% reach. The surrounding area is concentrated with Grade A office buildings, high-end residences, and 5-star hotels, with 70% of the crowd aged 25-45 being high-net-worth individuals.
Located in the core area of the city's central axis on Renmin South Road, at a prime golden intersection of the First Ring Road in Wuhou District, it is the traditional CBD core cover point of Chengdu. The media is adjacent to the Provincial Gym interchange station of Metro Lines 1 and 3, with passageways directly connecting to the mall’s underground area, seamlessly capturing commuter traffic, metro transfer traffic, and main road vehicle flow. The daily exposure is stable, making it an irreplaceable traffic entrance in the southern core business district, achieving broad advertising reach and strong penetration.
Its LED screen is located at the visual golden spot at 0 meters on the first-floor external square, with installation height close to the ground, convenient for pedestrians to stop and watch, creating a low-threshold contact scenario of “see it when you look up, capture it when you look down,” and enjoys a naturally massive flow of customers and high visibility.
The LED at Chengdu Raffles City Plaza is a high-quality outdoor media asset that combines scarcity, stability, growth potential, and premium capability. Leveraging the four core advantages of a central urban landmark, massive traffic from dual subway lines, viral online exposure, and high-end audience, it possesses investment characteristics of low risk, high return, stable cash flow, and long-term appreciation, making it a rare and valuable investment target in Chengdu's advertising market.
By utilizing location hubs, hardware matrices, precise audience targeting, scenario integration, and flexible strategies, it builds an LED advertising platform that combines brand tone with conversion effectiveness. Essentially, it chooses a communication scenario that integrates commercial landmarks, high-end lifestyle venues, and transportation nodes, enabling the enhancement of brand image through the influence of the complex. Through precise audience reach and scenario-based interaction, it achieves a highly efficient loop from exposure to conversion, making it the preferred vehicle for brands to deeply engage the core area of Raffles City Plaza.
The investment value of LED is based on traffic premiums from scarce locations, communication efficiency driven by technological innovation, and commercial conversion anchored in precise audiences. It is also a strategic move to capture premium resources in core commercial areas, establish recognition among young users, and continuously enhance brand value.
LED is a high-quality outdoor media combining five elements: location, landmark, traffic, audience, and technology. It can both shape a high-end brand image and precisely reach high-spending consumers, driving real conversions, making it a prime advertising site in southern Chengdu.
