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| Area：Guangzhou | Type：Outdoors | Frequency：0 |
| Address：Zhujiang East Road, Tianhe District | Format：Light box | Duration：0 |
| Location：Flower City Square | Min Qty：6 | Operating Time：0-24o'clock |
| Size：2.9m(h)*7.6m(w)*6 | Min Period：2weeks |
Located in the core central axis of Zhujiang New Town, Tianhe District, Guangzhou, on the east side of the south area of Huacheng Square, adjacent to the K11 Shopping Art Center, it is a high-end row lightbox media facing the city's main roads and plaza foot traffic. It is known as the "golden advertising spot in Guangzhou's city living room." The large ground-standing row fabric lightboxes capture the bi-directional vehicle commuting flow while also covering the foot traffic of people strolling in Huacheng Square, tourists checking in, and surrounding office building commuters. The overlap of pedestrian and vehicle traffic creates a massive daily exposure volume, naturally forming highly effective forced visual retention and reach.
Enjoying dual traffic from main roads and plaza foot traffic, Zhujiang East Road, a city main road, has dense commuting traffic, with subway lines 3/5, the APM line, and the Zhujiang New Town terminal converging. The traffic flow for all customer segments is stable and continuous. Huacheng Square gathers leisure citizens, tourists checking in, CBD office workers, and high-end business professionals, continuously directing traffic throughout the day. The site has a wide, unobstructed view, naturally creating a forced attention-style exposure, leading to a massive daily reach. The effective advertising reach and brand recall rate are far higher than ordinary locations.
Occupying Guangzhou's new central axis, in the heart of Zhujiang New Town CBD, on the east side of the southern area of Huacheng Square, beside Zhujiang East Road main road, directly facing the East Tower & K11, and facing the city skyline, it is the only row lightbox matrix in Guangzhou's city living room. Zhujiang East Road sees 200,000 two-way vehicle trips per day, with an unobstructed direct view of the lanes. Red light stops create forced viewing exposure lasting 3–8 seconds per vehicle, making it a golden location that cannot be replicated at a first-class scenic protection node in Guangzhou.
Located in the core area of Guangzhou CBD, directly facing the main road of Zhujiang East Road and Chow Tai Fook Financial Center, it is a prime advertising spot that reaches over 500,000 high-end business and tourist audiences daily. Its core advantages lie in the coverage of ultra-high-net-worth individuals, mandatory visual exposure, and empowerment by the city landmark backdrop, making it especially suitable for brands in luxury goods, finance, and high-end real estate to enhance their image.
The lightboxes are concentrated on the east side of the South Zone of Huacheng Square, directly opposite Guangzhou's tallest building, Chow Tai Fook Financial Center, and adjacent to Gaode Plaza, K11 Art Mall, and Ritz-Carlton Hotel. As the main access to the square, whether it is drivers passing Zhujiang East Road or pedestrians entering the square, their sight is naturally attracted by this row of large, sequential lightboxes, providing extremely high advertising reach.
The entire media set is an integrated ground-level sequential lightbox matrix with neatly arranged and continuous displays, creating a strong visual continuity. The overall presentation is grand and eye-catching, with double high-traffic scenarios due to location stacking, ensuring full coverage and reach. It is also the core visual area for bi-directional commuter traffic on Zhujiang East Road. Its landmark positioning makes it a city-facing outdoor display platform and a premium exposure spot in Guangzhou.
City-facing scarce landmark, millions in pedestrian and vehicle traffic, precise coverage of high-net-worth individuals, high return in a short cycle, 24-hour illuminated sequential display, strong value retention and high appreciation potential — it is the top advertising investment target and preferred asset allocation in Guangzhou.
