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- Media Map
| Area：Hangzhou | Type：Outdoors | Frequency：0 |
| Address：The intersection of Tiyuchang Road and Zhanlan East Road | Format：billboard | Duration：0 |
| Location：Telecom Building | Min Qty：1 | Operating Time：0-24o'clock |
| Size：1500㎡三面 | Min Period：10sun |
The façade of the telecommunications building is a large screen of the iconic building of Wulin Square, which has both the attributes of urban image window and brand communication highland, about 90 meters walk from Exit D of Wulin Square Station of Metro Line 1/3, with an average daily transfer of more than 500,000 passengers and multiple bus lines intersecting, and the two-way traffic flow of Stadium Road/Yan'an Road is dense, forming a triple traffic superposition of "subway, business district and trunk road", covering multiple scenarios of commuting, shopping, leisure, and tourism, and compulsory exposure Active attention combined with high brand memory
Adjacent to the Wulin Square transfer station of Metro Line 1 and Line 3, the outbound walk directly to the large screen visual range, the surrounding city trunk bus ring line is intensively stopped, commuter passenger flow, shopping consumer flow, tourism check-in passenger flow, business travel passenger flow uninterrupted throughout the day, to achieve high-density, high-quality, high-net-worth stable pedestrian and vehicle flow output around the clock, the daily exposure base is solid, the peak of holiday passenger flow has jumped significantly, and the brand communication coverage has been expanded globally
The core of the Wulin business district is close to Hangzhou Building, Wulin Yintai, West Lake Cultural Square, about 800 meters away from the West Lake, which is Hangzhou's top commercial and urban cover position, with an average daily flow of about 77,000 people and 80,000 vehicles, and the peak of holidays has doubled to reach more than 28 million people per year
The big sign is located in the core section of the stadium road and still belongs to the first echelon of media resources in Hangzhou, in the scene of red lights or elevated ramps such as intersections, the driver's line of sight is relatively fixed, and the giant outdoor big sign can form a strong sense of visual oppression and memory, and the advertising arrival rate is extremely high
Located at the core landmark intersection of the city, the billboard is highly prominent, with a high-end visual appeal, grand presentation, and strong brand endorsement. The daily flow of people and vehicles is consistently abundant, with a traffic quality far superior to ordinary roadside outdoor billboards. In addition to offline exposure on the large screen, it can naturally drive users to social platforms such as Xiaohongshu, Douyin, and WeChat Moments for spontaneous sharing, achieving low-cost offline hard advertising exposure while also generating dual effects of online social virality.
In the commercial district, there is dense pedestrian traffic along streets, allowing close-range immersive interaction with the billboard, which strengthens brand favorability up close. Leveraging the exclusive landmark attribute of the Telecom Building, the billboard inherently carries city landmark recognition and a high-level visual atmosphere. The flow of travelers intersects continuously throughout the day, enabling all-day high-density, high-quality, and high-net-worth traffic output. Daily exposure has a solid foundation, with peak traffic surging significantly during holidays, thereby expanding brand coverage comprehensively.
The building façade large screen in Wulin commercial district is a rare resource, unobstructed with wide visibility, avoiding interference from surrounding media and occupying prime sightlines. Compared to traditional static billboards, attention is increased threefold, with stronger memorability and communication power. Its landmark attribute makes it easy to trigger offline check-ins and secondary spread on social platforms, forming a 'offline exposure, online viral' closed loop, making it a benchmark outdoor media in terms of cost-performance in Hangzhou's core commercial area.
This billboard is a rare landmark in the Wulin commercial district, attracting high-net-worth traffic, providing stable high returns, and being a high-quality outdoor asset with strong resistance to downturns. It combines short-term cash flow with long-term appreciation potential, suitable for long-term holding and strategic brand placement, and is an investment target in Hangzhou's core commercial district with both high cost-performance and security.
