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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：No. 221 Qingchun Road, Shangcheng District | Format：led | Duration：15s |
| Location：Atour Hotel | Min Qty：1 | Operating Time：9-22o'clock |
| Size：37.64m*10.76m | Min Period：week |
Located at the intersection of Qingchun Road and Dongpo Road, it is situated in the core hub of the Hubin commercial district, directly facing two-way traffic and pedestrian street flow with an open view in all directions without building obstructions. It controls the necessary commuting routes to Hubin Intime, West Lake Scenic Area, and Kerry Center, near Longxiangqiao and Fengqi Road stations on Metro Line 1. The high concentration of pedestrian and vehicle flow provides a naturally large exposure base and wide reach, giving brand recognition and memorability far beyond ordinary outdoor screens.
As a core commercial area in Hangzhou, it stands at the intersection of the 'West Lake Era' and the 'Urban Era,' serving as a landmark outdoor media at the core intersection of the Hubin commercial district. Directly facing main roads and pedestrian streets, it offers an unobstructed wide view of double flows of traffic. Its media strength lies in the purity of traffic and the exclusivity of the scene, featuring curved high-definition dynamic screens with light and shadow effects, visible from a distance and highly memorable.
Situated at a golden node in the Hubin commercial district, directly facing the city's core intersection, and adjacent to Yan'an Road shopping street, only about 500 meters from West Lake, the surrounding area gathers top commercial centers such as Hubin Intime IN77, Kerry Center, and Hubin Pedestrian Street. Seamlessly connected to the Longxiangqiao / Fengqi Road Metro Line 1 stations, it attracts a daily footfall of over 600,000, peaking at 1.5 million during holidays, reaching both local residents and tourists nationwide. The large screen is a landmark media in the Hubin commercial district with potential for secondary dissemination on social media.
The Atour Hotel rooftop screen faces unobstructed north / northwest, visible to both pedestrian and vehicle flow, frequently featured in check-in photos with inherent social sharing attributes. It covers a triple audience flow of 'metro, commercial district, scenic area,' focusing on 20-45-year-old high and mid-end consumer groups, providing strong purchasing power, high exposure efficiency, and reinforced brand recall.
The large screen is located on the rooftop of Atour Hotel at the intersection of Qingchun Road and Dongpo Road. It is at the very core of the Hubin business district, within a 500-meter prime radius of West Lake. It faces northwest at the intersection, offering a 360° unobstructed view, fully covering vehicle traffic, pedestrian traffic, distant, and close-up views. This is one of the few purely outdoor high-altitude giant screens in the business district. With a high proportion of national tourists, brands can achieve the effect of "one-stop placement in Hangzhou with nationwide visibility expansion."
This is a scarce landmark-level LED screen at a crossroad in the Hangzhou Hubin business district, combining an irreplaceable location, 600,000 daily traffic, high-end precise audience, strong visual hardware, low competition, stable cash flow, and long-term appreciation potential. It is a low-risk, high-return, and high-value-preservation premium outdoor media investment target, suitable for long-term holding or as a strategic brand communication platform.
Leveraging its multiple core advantages in location, audience, technology, scenario, and cost-effectiveness, this media deeply integrates its communication advantages with the mall's consumption scenarios. It not only becomes a digital visual landmark in the city’s business district but also serves as a core media choice for brands to deeply cultivate the Hangzhou consumer market and achieve both brand awareness and sales effectiveness, perfectly adapting to various brands' diverse marketing needs.
This point is a rare high-altitude screen at a crossroad in the business district, combining a scarce prime location, extremely large and stable traffic, high-net-worth consumer groups, and long-term stable revenue advantages. Its low risk, high stability, and strong appreciation potential make it a preferred premium investment target in the outdoor advertising industry.
