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| Area：Hangzhou | Type：Outdoors | Frequency：60 |
| Address：Lakeside Yintai Commercial Street | Format：led | Duration：15s |
| Location：Lakeside Yintai Commercial Street | Min Qty：10 | Operating Time：9-23o'clock |
| Size：3.3m*1.92m | Min Period：week |
Located in the national-level lakeside demonstration pedestrian street, just a hundred meters from West Lake, seamlessly connected to Longxiangqiao Station on Metro Line 1, this area is a must-pass route for both tourists and local residents. The Xizi Corridor Bridge, the C-zone Light and Shadow Corridor, and the pedestrian street landscape screens form a three-dimensional network, providing a seamless arc-surrounding, high-definition, high-brightness immersive experience. Vehicles and pedestrians are fully exposed from all angles. The commercial district sees an average of 280,000 visitors daily, with peak holiday traffic reaching 1.5 million.
Situated adjacent to the West Lake scenic area on a national-level demonstration pedestrian street, it is a must-visited location for both domestic and international tourists as well as local residents, and serves as a city showcase for Hangzhou. The commercial district experiences daily foot traffic of hundreds of thousands, and the flow intensifies during holidays. The surrounding area is home to numerous top international brands such as Hermès, LV, and Gucci, attracting a large number of high-spending fashion-savvy consumers.
Media coverage spans the core West Lake lakeside commercial district in Hangzhou, adjacent to the prime streetline of the West Lake scenic area, seamlessly connected to the area directly above Longxiangqiao Station on Metro Line 1, linking the entire Intime In77 mall area into a complete foot traffic loop. It is a must-pass checkpoint for both tourists and local consumer groups. This 'online planting—offline experience—social sharing' model can amplify the impact of advertising, creating phenomena-level secondary dissemination and significantly enhancing brand visibility and market penetration.
The core lies in top-location traffic, landmark-level visual impact, high-end targeted audience, technology empowerment, full-network dissemination, and diversified scenarios. It is an irreplaceable brand communication highland by West Lake, whose investment value goes far beyond traditional advertising exposure. Its value lies in becoming a strategic commercial node integrating brand shaping, precise marketing, experiential interaction, and asset appreciation.
Composed of high-altitude, passageway, and ground-level LED matrices along the pedestrian street landscape, it runs through the main pedestrian routes of the business district, covering the crowd's line of sight from multiple angles and dimensions, with no obstructions and no blind spots. Its exposure penetration is extremely strong, equipped with high-definition display technology that supports glasses-free 3D, mechanical dynamic opening and closing, and immersive light and shadow effects. The picture quality is premium, with strong visual impact, significantly extending the time people stop and stay, and brand recall far exceeds traditional advertising.
With its unreplicable location advantage, massive traffic reach, and creative yet practical technical configuration, it has become the core choice for city-level communication volume. LED not only serves as the display function of the city’s card but also provides brands with a full-scenario communication solution from image building to event triggering. It is a benchmark in outdoor digital media, combining both investment value and communication effectiveness.
Unreplicable West Lake prime location, stable high cash flow, high-net-worth premium clientele, influencer-attracting landmark appreciation potential, low-risk and worry-free operation make it the most suitable long-term investment, stable value retention, and solid-yield premium hard asset in Hangzhou’s outdoor commercial media.
