- Photos
- Specs
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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：120 |
| Address：No. 8 Guoxing Avenue | Format：led | Duration：15s |
| Location：Sun Moon Square | Min Qty：1 | Operating Time：10-21o'clock |
| Size：21.35m(W)X 23.94m(H)= 511.11㎡ | Min Period：week |
Riyue Plaza is located in the core area of Hainan Haikou Daying Mountain CBD, with Capricorn adjacent to Guoxing Avenue, the main traffic artery of Haikou. This screen not only covers the flow of people within the plaza but also directly radiates to the traffic on the main road. It is a must-see visual focal point for entering and exiting Haikou's core business district and is one of the largest and most exposed outdoor screens in the Haikou commercial area. Together with the Aquarius LED, it forms a twin giant screen matrix, serving as an official-level window for urban branding and corporate communication.
The entire building facade has an ultra-large screen with a regular layout and no obstructions, offering a wide viewing angle. Both the two-way traffic on Guoxing Avenue and pedestrians in the plaza are clearly visible from a distance. The gigantic 713㎡ display is unobstructed at 360°, and both vehicular and pedestrian traffic along Guoxing Avenue are clearly visible within 1 km, with a single exposure reach rate of 100%. The dynamic HD full-color display attracts attention, distinguishing it from ordinary small outdoor advertisements, with strong memorability and high exposure recognition.
Ultra-large outdoor resources in the core area of Guoxing are extremely scarce. The LED screen is unobstructed, with a visibility distance of over 1 km, and occupying this position effectively monopolizes the city's core visuals. The daily traffic on Guoxing Avenue exceeds 300,000 vehicles, with pedestrian flow surpassing 200,000, doubling on holidays. Riyue Plaza is the largest commercial complex in Hainan, with an annual footfall of over 25 million people, creating a full-scenario, high-exposure closed-loop where everyone 'must see it when passing by, shopping, or parking.'
As one of the "traffic engines" of Haikou's core business district, its media advantages are mainly reflected in four dimensions: landmark positioning, audience value, visual impact, and commercial linkage. The LED visual effects are extremely dominant at night, creating a strong sense of visual immersion, significantly enhancing brand exposure and memorability. Utilizing its dual attributes of "duty-free" and "landmark," the screen is one of the most cost-effective and precisely targeted media resources in Haikou.
Built on the Capricorn building façade of Riyue Plaza, it has high exposure and strong visual impact, serving as an important carrier for city-level brand communication. It combines five core advantages: prime CBD location, large-scale visuals, massive foot traffic coverage, authoritative government endorsement, and strong social media dissemination. It is the preferred supermedia for brands to achieve city-level communication, high-end image shaping, and precise targeting of premium audiences.
With a daily rotation of ≥120 times, effective daily exposure to over 1 million people, and annual exposure exceeding 360 million—far surpassing ordinary outdoor media—it can be linked with Riyue Plaza events, city festivals, and cultural tourism projects, enabling full-chain integrated communication online and offline, and in cultural, tourism, and commercial sectors, amplifying brand presence and marketing effectiveness. It is the first choice for establishing a presence in Hainan Free Trade Port, seizing core outdoor media, and gaining stable high returns.
As a city-level outdoor media, it possesses inherent news dissemination potential, easily attracting mainstream media attention to support secondary brand promotion. With four core media advantages—high traffic coverage, strong visual impact, and precise audience targeting—it is ideal for high-end brand exposure in the core cities of the Hainan Free Trade Port.
