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- Media Map
| Area：Hainan | Type：Outdoors | Frequency：140 |
| Address：No. 233, Yingbin Road | Format：Naked eye 3D | Duration：15s |
| Location：Sanya COFCO Joy City | Min Qty：1 | Operating Time：8-23o'clock |
| Size：30.64m(W)X11.84m(H)= 362.78㎡ | Min Period：week |
Located on the core section of Yingbin Avenue in Sanya, situated in the East Bank unit of Sanya Central Business District, adjacent to the main urban roads, it controls the traffic artery of Sanya city, with a daily coverage of over 80,000 vehicles and pedestrians. The naked-eye 3D screen is embedded in the building facade, with a visible distance of over 350 meters, offering an open and unobstructed view, covering surrounding roads, squares, and passing crowds 360 degrees, becoming the visual focal point of the city.
The media faces a traffic intersection where the red light wait usually exceeds 60 seconds. During the 'boredom time' when vehicles and pedestrians wait to pass, the eyes naturally focus on this prominent giant screen, ensuring an average effective reading time of 15-20 seconds for the advertisement. This natural 'forced attention' scenario effectively prevents the information from being quickly overlooked, ensuring that brand information can be deeply received and remembered.
The screen embedded in the Joy City building facade has a visible distance of over 350 meters, offering an open and unobstructed view, covering surrounding roads, squares, and passing crowds 360 degrees. It is a visual focal point and traffic hub of the city, with an effective reading time of 15 seconds per exposure, far exceeding ordinary media in efficiency. The dual effect of forced viewing and voluntary sharing significantly boosts advertising exposure and secondary sharing rates, making it a high-quality channel for brands to break through and spread.
Through naked-eye 3D technology, advertising content can present stunning effects that appear to float or burst out of the screen, creating a strong visual impact. This 'visual spectacle' can instantly capture the attention of passersby and also inspire tourists to take photos and share them on social media. This transforms a one-time advertisement exposure into the precise reach of tourists from nearby high-end hotels with strong spending intentions, achieving a dual lock on both business travelers and local customer groups.
The naked-eye 3D corner giant screen is a landmark digital media installation in the core of Sanya’s central business district. Located on the east side of Yingbin Road in the middle section, outside the secondary entrance of Joy City in the Headquarters Economy Zone, it features a corner giant screen form, 4K high-definition naked-eye 3D technology, proximity to urban traffic hubs, and an immersive visual experience. It has become a benchmark internet-famous spot for the integration of commerce and cultural tourism in Sanya, as well as a prime platform for brand promotion and city image display.
With five core advantages—prime hub location, immersive visual technology, coverage of high-net-worth customers, social media viral spread, and stable operational assurance—the ad memory retention rate increases by more than 60%. It achieves a dual overlap of 'traffic flow and business flow,' creating a one-time placement with full-network viral dissemination. Secondary audience coverage exceeds one million, maximizing the use of transmission periods and ensuring high-frequency, saturated brand message reach.
This screen is not only an advertising platform but also a digital business card for Sanya’s city image. Through a 'technology, culture, and commerce' trinity model, it promotes cultural tourism consumption from 'passing by' to 'stopping,' 'checking in,' and 'sharing.'
